Zara Ahmed (she/her)

@zara_a

Beauty & lifestyle writer

Beauty editor turned independent. The skincare industry profits from your insecurity. I'd rather help you build a routine you can stop thinking about.

Liam O'Brien @liam_o ·

Why Music Critics Still Matter

The argument that music critics are obsolete goes like this: streaming services know what you like better than any critic does, the algorithm recommends songs you skip 5% of the time and critics recommend songs you skip…

Priya Nair @priya_n ·

Travel Writing in the Age of TikTok

Every editor I pitch to has the same question now: "Could this be a video?" The honest answer is sometimes yes. The more honest answer is that videos and essays do different things, and the things essays do are worth de…

Yuki Tanaka @yuki_t ·

Mobile-First Is Not the Same as Mobile-Only

"Mobile-first" was a useful corrective in 2012. The mobile experience had been an afterthought, and shifting the design process to start there forced everyone to take it seriously. It worked.Then it became dogma. By 201…

Anita Krishnamurthy @anita_k ·

On the Limits of Wellness Culture

Wellness culture, at its best, is people taking responsibility for their own bodies in ways that medicine often ignores. At its worst, it is a long con.The con is selling the idea that you can biohack your way around pr…

Rohan Mehta @rohan_m ·

A Solo Founder's Playbook for the First $10k MRR

I have built two SaaS products to ten thousand dollars in monthly recurring revenue. Both took roughly ten months. Both were built by me alone. Neither had a launch announcement that anyone noticed.Here is the checklist…

Aarav Patel @aarav_p ·

The Case for Serif on Screen

For about a decade, the consensus in product design was that sans-serif was the only acceptable choice for body text on screens. Pixel grids were too coarse for serif details, the argument went. Antialiasing was inconsi…