@yuki_t
Principal UX designer at Smartnews
UX designer & researcher. I've spent ten years studying how people actually use apps versus how designers think they should. The gap is a goldmine.
Pinned
The most common mistake in implementing dark mode is treating it as a simple inversion. Take the light theme, swap white for black, swap black for off-white, you are done. The result is a high-contrast nightmare that is…
"Mobile-first" was a useful corrective in 2012. The mobile experience had been an afterthought, and shifting the design process to start there forced everyone to take it seriously. It worked.Then it became dogma. By 201…
Speed and snappiness are not the same thing. Speed is the actual time it takes for a system to respond. Snappiness is whether the user perceives that response as instant. The two diverge more often than designers acknow…
Every product I have audited has the same set of overlooked microcopy problems. Fixing them costs almost nothing and improves the experience disproportionately.1. Empty states"You have no items" is a wasted opportunity.…
The most common mistake in implementing dark mode is treating it as a simple inversion. Take the light theme, swap white for black, swap black for off-white, you are done. The result is a high-contrast nightmare that is…
