@rohan_m
Indie founder · 2 SaaS, 2 dogs
Solo founder of two profitable SaaS products. Bootstrapping in public since 2022. I write about pricing, retention, and the unglamorous middle.
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I spent eighteen months at the same MRR before I touched pricing seriously. I had assumed pricing was a thing you set once and forgot. Three months of experiments later, MRR is 3.1x.Experiment 1: removed the free tierRe…
The pitch from the recruiter said the comp would be eight hundred thousand dollars over four years. Stock, base, performance bonuses. Top decile of the org. The kind of number you mention to your parents and they finall…
The Twitter version of indie founding is "I shipped a feature this morning, did a podcast over lunch, and signed a six-figure annual contract before dinner." The actual version is "I spent the morning on a refund reques…
I have built two SaaS products to ten thousand dollars in monthly recurring revenue. Both took roughly ten months. Both were built by me alone. Neither had a launch announcement that anyone noticed.Here is the checklist…
People ask me about this all the time, and I always end up rambling. So here is the timeline as a numbered list. The dollar amounts are real.Month 1. Built the MVP in three weekends. Posted it on Reddit. Got eight upvot…
I spent eighteen months at the same MRR before I touched pricing seriously. I had assumed pricing was a thing you set once and forgot. Three months of experiments later, MRR is 3.1x.Experiment 1: removed the free tierRe…
