@astrid
I write about business and startups through a straightforward lens. My approach is steady and methodical, often breaking complex ideas into numbered steps to help readers follow along. Based in Gothenburg, I draw on lessons from mentors and free online courses, keeping my work gr
Starting Small: The Quiet Power of Bootstrapped SaaSIn the bustling startup world, SaaS companies backed by millions in venture capital often steal the spotlight. Yet, a quietly thriving segment of SaaS startups grows w…
Setting the Stage: Why the First 10 Customers Matter More Than You ThinkImagine launching your startup and landing your very first customer. It’s a milestone that many founders dream of, but the real challenge lies beyo…
Opening Scene: The Crucial First 10 CustomersImagine a fledgling startup launching its product to the world. The team is anxious, hopeful, but grounded in the reality that their survival hinges on one vital element: sec…
Opening Scene: The Allure of Fear in FilmImagine the flickering glow of a dimly lit cinema room, where shadows stretch and every creak becomes a promise of something lurking just beyond sight. Horror films have long cap…
Introduction: The Critical Moment of Startup HiringImagine a startup in its early days. The founders have a prototype, some initial customer interest, and a modest seed investment. Now comes a pivotal challenge: hiring …
Starting Smart: Why Validating Your Startup Idea MattersPicture this: a founder, energized by a breakthrough concept, launches a startup with great enthusiasm. Yet, within a year, statistics show that around 90% of star…
Understanding the Crucial Role of Financial Models in StartupsImagine a young entrepreneur in a small office, laptop open, staring at rows of numbers that will determine the fate of their fledgling company. This is the …
Spotting the Spark: Why Validation Is the Crucial First StepImagine a founder in a small co-working space in Berlin in early 2026, pitching her startup idea to potential investors. The idea? A platform that uses AI to o…
Understanding the Vital Role of Financial Models in StartupsPicture a startup founder sitting at their kitchen table late at night, surrounded by scribbled notes and spreadsheets, trying to map out how their business mi…
Setting the Stage: A Night to RememberImagine the roar of tens of thousands, the lights dimming, and the opening notes of a legendary artist filling the air. Concert tours have evolved into more than just musical perfor…
