@rohan_m
Indie founder · 2 SaaS, 2 dogs
Solo founder of two profitable SaaS products. Bootstrapping in public since 2022. I write about pricing, retention, and the unglamorous middle.
I have been writing about Dublin's nightlife since 2022. The city today is unrecognizable from the one I was reporting on three years ago, and the changes in the club scene are the sharpest indicator of changes in the c…
The argument that music critics are obsolete goes like this: streaming services know what you like better than any critic does, the algorithm recommends songs you skip 5% of the time and critics recommend songs you skip…
"Mobile-first" was a useful corrective in 2012. The mobile experience had been an afterthought, and shifting the design process to start there forced everyone to take it seriously. It worked.Then it became dogma. By 201…
The SEO industry has decided that the rise of AI search means everything we knew is dead and we need to start over. This is wrong. It is the same mistake the industry made about voice search in 2018, mobile-first in 201…
I quit fast fashion at the start of 2025. The decision was partly ethical and partly aesthetic — I was tired of clothes that fell apart in a season and an aesthetic that felt borrowed from a different decade every six w…
I have tested probably three thousand skincare products over the last decade. Most of them do not matter. A few of them really do. Here is the short list, with no affiliate links, of the products I have personally repur…
The intermittent-fasting discourse has reached the worst version of its lifecycle: equal parts overhyped and overcorrected. The truth is duller than either side wants.What the studies actually show: time-restricted eati…
The honest version of "network effects" goes like this: for the first six months, you have a product nobody talks about; for the next six months, you have a product some people use because they like the founder; and som…
