@vikram_i
SEO consultant
SEO consultant for indie publishers. I've helped sites grow from 10K to 1M monthly visitors without buying a single backlink. Mostly by getting out of Google's way.
I quit fast fashion at the start of 2025. The decision was partly ethical and partly aesthetic — I was tired of clothes that fell apart in a season and an aesthetic that felt borrowed from a different decade every six w…
I have spent ten years writing about health. The single intervention I would prescribe to almost anyone, almost always, is more sleep. It outperforms most things you can buy, supplement, or biohack. It is free. It is no…
I have lived in Goa on and off for three years. Coffee culture here has exploded since 2024 — every village now has at least one place trying to be the best one. Most of them are fine. A few are extraordinary.These five…
The honest version of "network effects" goes like this: for the first six months, you have a product nobody talks about; for the next six months, you have a product some people use because they like the founder; and som…
I have been writing about Dublin's nightlife since 2022. The city today is unrecognizable from the one I was reporting on three years ago, and the changes in the club scene are the sharpest indicator of changes in the c…
I sold my parents' record collection at 19. I bought my first turntable at 39. The arc was not what I expected.Streaming made me a less attentive listener. Not because the technology is bad — it is mostly amazing — but …
I listen to several hundred new albums every year for work. I write about maybe forty of them. The one I keep going back to in private is rarely the one I write about most enthusiastically in public.This year, the priva…
I have tested probably three thousand skincare products over the last decade. Most of them do not matter. A few of them really do. Here is the short list, with no affiliate links, of the products I have personally repur…
I sold the apartment last summer and went back to renting. People keep asking me why. The financial answer is simple. The personal answer is what is actually interesting.The financial answerI ran the numbers honestly. A…
The financial advice that consistently makes the most people the most money is the most boring advice you can imagine: pick a low-cost broad-market index fund, contribute to it every month, do not look at the price.This…
If you read enough longevity research, you start noticing that the same habits keep showing up in the data. One of them is morning daylight exposure combined with light movement. Twenty minutes of walking outside, ideal…
Walk into any modern product office and you will see designers reaching for the elevation property the way previous generations reached for stock photography. The hierarchy of an interface is communicated through layere…
