@falcongallant
Hi, I’m Juana Colon. I handle marketing here at Falcon Gallant, a role I’ve been in for the past five years. I mainly handle promotions and business communication for Mars chocolate in Spain.
In Spanish shops, American chocolate bars sit alongside local favourites. The retailers see an opportunity to add high impulse products at the till and in the fridge. It takes more care to source them than to order a do…
A supermarket buyer places a standing order with a new chocolate supplier three weeks before Easter. The first delivery arrives fine. The second, meant to top up ahead of the peak week, is short by half a pallet. It is …
Most businesses judge a chocolate supplier on price per case. That's an easy number to compare. It's also the wrong one to start with. The real cost of a chocolate supplier shows up in the hours spent chasing a late del…
