Driving Action and Maximising Your Audience Conversion Rates
To effectively move an audience from passive interest to active purchasing, we must understand the psychological triggers that drive consumer behaviou
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Smith Publicity
@smithpublicity1
Smith Publicity Inc. is among the publishing industry's most well-known and successful book marketing, book publicity, and book promotion agencies.
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Transforming Your Publication Into a Platform
For many nonfiction authors, the publication of a manuscript is not the final destination, but rather the opening salvo in a much larger professional
The Hype Machine: Using Kickstarter as a Marketing Event
Crowdfunding platforms like Kickstarter and BackerKit are traditionally viewed as financial tools—a way to raise money to print books. However, in t
Building Confidence Across Every Medium
The most perfect roadmap in the world fails if the author is too terrified to execute it. Fear of public speaking, fear of bad reviews, and fear of te
What Articles to Post on an Author’s Blogs
The best-laid plans often need to change when the world changes. A static campaign is a fragile one; a dynamic campaign that can react to current even
How Can Authors Boost Their Book's Visibility Online?
Want to know the secret to getting your book noticed in today’s crowded marketplace? Success starts with smart strategies that put your story in fro
