Can Consumer Insights With Additional Marketing Activities Double the Size of a Target Market?
The boom of e-commerce has meant consumers have so much more choice when it comes to any product they want.
Can AI Guide the Pharma Company About the Tactical Priorities of Multichannel Engagement?
In a pharma company, multichannel engagement is a dynamic and multi-faceted puzzle, which changes based on country, competitors, the strategic importance of the market for a pharma company, and many more factors.
Healthcare Companies’ Insights From AI Helped a Pharma Company Gain the Edge Over Its Competitors.
Healthcare companies face a constant challenge: Skin conditions affect numerous people globally, and as such affect their appearance.
Graphene AI for Pharma Companies Resolved a Rare Disease Paradox on What the Patient Wants
In the new world of ESG and social responsibility, many pharma companies must be lauded for taking on initiatives to invest in providing patients with all the support they need to deal with their diseases.
Consumer Insights by Graphene AI Helped a Gummies Brand to Discover Sticky Issue
Consumer insights showed Gummies are one of the fastest-growing categories worldwide, with the US being the largest market.
Consumer Insights by GrapheneAI Prevented a Possible Negative PR Episode for a Brand
A client in the consumer goods industry once created a funny commercial with a celebrity sports star who was a person of color. They launched the TV ad with much fanfare and heavy investment, hoping to generate positive…
Graphene AI Showed a Pharma Company How Their Clinical Data Is Hidden Weakest Perception Link
A pharma company used Graphene AI to assess how Oncologists perceived their drug vs competitors. Graphene AI’s proprietary Brand Perception benchmarking showed that healthcare providers perceived the company’s drug to b…
AI Used Market Research to Grow the Exclusive Skincare in Asia
When a global skincare brand wanted to launch its lineup in a country in Asia, there was one problem- there was no other premium skincare brand launched yet in that country so to get the broader picture it wanted to con…
Our AI Made a Healthcare Company Hire a Best Consumer Goods Marketing Star
One of the healthcare companies had launched a premium vaccine in Asia, and despite doubling their spending on healthcare provider’s marketing, they had seen no shift in vaccine updates and sales.
Graphene AI Made a Healthcare Company Client Stop Spending on Advertising
A healthcare company client in North America faced a sudden decline in sales for their medication.
