What Makes Custom Display Boxes a Smart Choice for Retail Brands?

There is an overcrowded shelf space. In seconds, shoppers pass hundreds of products and the majority of them are never picked up. The only thing between the cart and the product is usually the packaging. That is a reality in the case of small and developing brands. A simple box is disregarded. An outstanding Custom display box gets attention and being noticed is the first step to making a sale.

That is why a great number of brands start to reconsider the way their products are displayed in stores. The move is not about spending more money. It is spending it on the correct thing and packaging is becoming that thing.

Why Do Shoppers Respond to Display Packaging?

People decide fast. Retail behavior research always demonstrates that purchases are made within seconds after viewing a product on a shelf. A clean design, a solid construction and clear branding of a box would communicate to a shopper before they read a single word on the label that something is of quality. Custom display boxes would provide a product with that visual advantage instinctively.

Plain boxes also fail to do what display packaging can do. It forms a small platform. When a box opens into a stand or is at eye level with good quality of print, it captures the attention of the competitors who are placed in a row. That is usually the extent of marketing of a small brand at the point of sale.

What Problems Come From Generic Packaging?

Most brands are not expecting too much problems when it comes to generic boxes. Some of them are quite obvious:

• Products blend into the shelf and lose visibility

• Damage during shipping and handling occurs due to weak materials.

• Plain design is an indicator of a lower price point, when the product is high end.

• Retailers are reluctant to display unbranded or low quality packaging.

All these problems eat up sales and the brand never knows why. Packaging is not always the cause of the problem, yet it is the silent cause of poor performance of a product.

How Does Strong Structural Design Improve Retail Performance of Custom Display Boxes?

A box is more than a container. The design is what makes a product pass shipment, stand upright on the shelf and open with ease to an inquisitive consumer. Parched corners, the right paperboard weight and a stacking design are much more than meets the eye.

The retailers are also concerned with the behavior of packaging in their stores. Collapsing boxes, toppling over boxes or boxes that appear tattered after several days are pulled off the shelves in haste. 

This is mitigated by custom display packaging boxes that integrate durability with a design that is created on how the product will actually fit, stack and sell in a real store.

Which Industries Benefit Most From Display Boxes?

Display packaging does not apply to a single product. It is essential to numerous industries:

• Skin care and cosmetics brands that require counter displays that are shelf ready.

• Snack and beverage companies that are competing on impulse purchases at the checkout.

• Brands of nutritional supplements with which it must appear reputable in packed wellness shelves.

• Makers of electronics accessories that require small, sturdy, eye-level boxes.

• Seasonal and gift product lines that are based on visual appeal to short selling windows.

Who Are Some Well-Known Names in the Packaging Industry?

The packaging manufacturing area has a few well-known brands that brands can visit when making comparisons. A single manufacturer has been known to deal directly in the production of custom boxes without a middleman. The Custom Boxes has established a reputation that provides a selection of packaging design to different industries. Another player, which is commonly cited is Plus Printers which is known to have printing capabilities in packaging types.

The brands that compare manufacturers typically consider the turnaround time, flexibility in minimum order, and the fact that a business is producing or outsourcing. A direct relationship with a manufacturer, rather than a broker, can help cut down on time and minimize misunderstandings in the design and manufacturing process. Those interested in direct production should also be able to understand how this can be applied by looking at Kwick Packaging which describes its in-house production of custom box orders.

What Should a Brand Look for Before Choosing a Manufacturer?

The selection of the appropriate packaging partner cannot be done simply by comparing prices. Some questions can be used to reduce the list:

• Is it a manufacturer of boxes or does he/she outsource to a third party?

• Are they able to maintain lower quantities of order without steep price increase?

• Is it that they provide proofing or samples prior to full production run?

• Does the turnaround time make sense regarding the launching of the brand?

By posing these questions at the beginning, brands avoid delays, wastage of budget and packaging that is not in line with their initial vision.

Is Display Packaging Worth the Investment for Smaller Brands?

Numerous smaller companies believe that custom display boxes are just meant to be done by big companies with huge marketing budgets. The assumption is old fashioned. Customized boxes are now available at volumes that are a lot lower than they were a decade ago due to the availability of print technology and manufacturing flexibility.

A smartly designed box not only pays off by cutting down returns, but also enhancing shelf presence and providing a product with a fighting chance against larger and more established competitors. That type of edge is difficult to overlook by a brand that is attempting to expand.

There will be even more and more stocked up on retail shelves. Products that consider packaging as an ingredient of their brand strategy, not an appurtenance are more likely to establish a solid shelf presence in the long term. Picked-up boxes are seldom the loudest. It is they that are constructed with purpose.