We all dream of having our own brands. Every business owner has, at one point or another, dreamt of being the next Nike, Apple, or even Amazon. Brands are all around us, and it's tough not to get intimidated by them.

With that said, what if we told you that you, too, can make your business a brand? Yes, it's true. You can take your company to the next level with the right branding solutions and the perfect partner working with you. It will no doubt take time before you become a household name, however, but if you don't start, you'll never get there.

Branding solutions are strategies that help you become a brand. It sounds simple, but it is extremely complicated to pull off in this day and age. Things such as logos, designs, visual experiences, and brand identity can all be considered branding solutions since they take what you have and make it better.

Brands are identified based on how they are positioned, how they maintain their customers, and what stories they tell. While both brands and companies work to attain a profit, a brand always operates on a customer-centric business model. They always think of the end customer rather than just their wallets.

This is why branding solutions are based around creating a unique identity that customers can relate to. They help companies tell a story, underline their values, and distinguish themselves from the rest of the market.

Why make a brand? Because brands aren't just profitable companies. They attract customers and maintain them at a greater level than traditional companies. This means they benefit from the total lifetime value of a customer. Instead of just keeping their focus on the next sale, brands are all about the future.

Furthermore, if you have spent any time on the internet, you will know that the world is saturated with new and indistinguishable companies cropping up every day. These companies are virtually the same as the next ten such businesses, from online stores to fast food chains. Do you want to add up to that number or set yourself apart?

If you answered the latter, then bingo. You've just decided to build a brand. Building a brand is not a piece of cake. It will require a lot of time, a lot of patience and dedication, and a consistent strategy. That is what branding companies can provide you. If you play your cards right, your small business might be the next breakout brand.

Each company is different. However, the road to becoming a brand looks very similar across all of them. Here are the best branding solutions you should keep your eye on.

3.1         Visual Identity

Brands are known by the colors they use. Each color has a unique personality, from hues or yellows and reds to sleek blues and grays. A brand that uses colors well tends to communicate its values and identities without even saying a word.

Visual identifiers such as colors, logos, and designs also tend to cross linguistic and cultural bounds. People who don't speak the same languages can identify Pepsi's blue and red logo from off-brand cola and McDonald's golden arches from any other nameless restaurant.

If you want your brand to be internationally known, then you should consider investing in a consistent visual identity. You should design a logo and incorporate colors that are consistent with the personality you want to go with. Words may get lost in translation, but colors rarely do.

3.2         Consistent Messaging

A brand sets itself apart because of its consistent messaging across all communication channels. Whether watching a TV ad about Apple's new iPhone, seeing a billboard about it on the way to work, or catching a social media post promoting it, the message is always the same.

Not only that, the feeling it invokes is also the same, whether that be excitement, innovation, or anything else. Having consistent messaging across various channels intensifies it. Customers tend to be much more receptive to marketing communication if it is transmitted across multiple channels.

If you want your customers not just to notice you but to remember you, then you should consider consistent messaging to be your top priority. This will help you retain customers and attract new ones. Moreover, this will be essential in developing a unique and attractive brand personality.

3.3         Marketing and Positioning

Brands are born because of how they position themselves. A brand positioning is how a brand portrays itself and what feeling it invokes in the minds of the customers. Some brands, such as Patagonia, invoke the feeling of adventure and the great outdoors. Others, such as Nintendo, invoke feelings of fun, nostalgia, and quality across time.

Every brand has a unique voice that it uses to speak their message. Their positioning is the result of decades of marketing and promotion. When brands become known by customers, not by their name but by what they represent, that's when they become truly great.

If you want your brand to be preferred by customers over others, then you should consider positioning it better. Customers tend to favor brands that relate to them. So, your best bet would be to choose a market segment and position yourself in a way that they will recognize and appreciate.

3.4         Sub-Branding

Sub-branding is when a brand creates a secondary brand that has its own voice, products, and identity. This is usually done when a brand wishes to attract a specific market segment and reach an entirely new audience that the original brand could not get to.

Sub-brands are a great way to expand a brand. This is because having a single brand sell everything dilutes its personality. Yamaha sells musical instruments and motor vehicles. Two things that are as different as chalk and cheese, and as such, the company has less-than-favorable brand positioning.

If you have an idea of different product ranges and market segments, then sub-branding might be one of the best branding solutions to try out. This will open new doors and help you maintain your positioning while allowing for further expansion.

3.5         Copy Protection and Uniqueness

Uniqueness is crucial to the survival of a brand. Brand elements such as logos and trademarked phrases and designs help people identify a brand. These brand elements are distinctive and let people trust the brand.

However, piracy and theft of intellectual property are real things that brands have to contend with. For every successful brand making its way, plenty of copycats are waiting for a chance to latch onto their success. This is why proper copy protection is essential to preserve a brand's uniqueness.

If you are concerned about your brand identity being misused or copied without your consent, then you should invest in proper copy protection. You can create patents for your unique products, register trademarks, and make a point to enhance your unique selling point.

3.6         An Overarching Branding Strategy

An overarching branding strategy helps brands retain their uniqueness and identity. A brand strategy takes a company and makes it a brand by enhancing its strengths and bringing out its individual personality.

A brand strategy incorporates every element of a brand and imbues them with a singular focus. It leverages the strength of all brand communication and enhances brand identity in the customers' minds.

If you want your brand to operate at an optimal level, then an overarching brand strategy may be your best bet. It will help you rely on your strengths to grasp the existing opportunities. This is key to taking your brand and making it a household name.

If you are searching for a solution to all your branding needs, then we may have the answer for you. Many companies offer branding services and products that you can use to enhance your brand identity.

However, for us, Pro Branding Solutions provides the best mix of services for beginners and veterans alike. Whether you have an existing company you want to turn into a brand or want one made from the ground up, they can help.

They offer all the services we mentioned and then some. You can contact them and let them know of your particular goals and work with them to develop a strategy. After that, all that remains is to put in the work and get the results.