United States Life Insurance Market: Acquisitions and Expansion Strategies for Customer Reach

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A recent report by TechSci Research titled "United States Life Insurance Market – By Region, Competition Forecast and Opportunities, 2018-2028F" projects a significant upsurge in the United States life insurance market in the coming years. This growth is attributed to several factors, including a decrease in life expectancy, heightened awareness among consumers regarding the importance and advantages of life insurance, and increased governmental initiatives supporting the sector.

In the United States, smoking and exposure to secondhand smoke are leading causes of premature death, contributing to various diseases such as cancer, heart disease, and lung disease. According to the Centers for Disease Control and Prevention, over 16 million Americans suffer from smoking-related illnesses, with cigarette smoking alone responsible for over 480,000 deaths annually. As a result, there's a growing trend of individuals purchasing life insurance policies to provide financial security to their families in the event of their demise.

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Life insurance policies are being sought by individuals from diverse socioeconomic backgrounds, including both single and married individuals. Over eighty percent of American families have some form of life insurance coverage, primarily obtained by family breadwinners aiming to ensure the financial stability of dependents such as spouses, children, or elderly parents. Moreover, an increasing number of women are acquiring life insurance to safeguard their homes, ensuring financial support for childcare and household maintenance in case of their demise.

Report Scope:

In this report, United States life insurance market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Life Insurance Market, By Type of Insurance Provider:

• Public

• Private

• United States Life Insurance Market, By Premium Type:

• Regular

• Single

• United States Life Insurance Market, By Type of Coverage:

• Individual

• Group

• United States Life Insurance Market, By Term of Coverage:

• Term Life

• Whole life

• United States Life Insurance Market, By Mode of Purchase:

• Insurance Agents/Brokers

• Insurance Companies

• Others

• United States Life Insurance Market, by End User:

• Minors

• Adults

• Senior Citizens

The United States Life Insurance market is segmented based on various factors such as the type of insurance, premium type, coverage type, term of coverage, mode of purchase, and end user. Term life insurance, offering fixed-cost temporary protection for a specified period, is expected to witness high demand, particularly for short-term financial needs like debt repayment and childcare expenses.

Major operating companies operating in the United States Life Insurance Market are:

• Haven Life Insurance Agency LLC

• Northwestern Mutual Investment Services, LLC

• Guardian Life Insurance Co Of America

• Transamerica Corp

• MassMutual Holding LLC

• Prudential Financial, Inc.

• Banner Life Insurance Co

• Legal & General Investment Management America, Inc.

• Nationwide Mutual Insurance Co.

• John Hancock Life Insurance Co USA

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To broaden their consumer base and market share, many brands are acquiring other companies. For instance, Massachusetts Mutual Life Insurance Company MassMutual Holding LLC acquired Great American Life Insurance Company for approximately USD 3.5 billion in 2021.

Mr. Karan Chechi, Research Director at TechSci Research, emphasizes that the life insurance market in the United States is being influenced by factors like diminishing life expectancy due to smoking-related illnesses, increased awareness, and the availability of diverse insurance policies.

The report "United States Life Insurance Market, By Type of Insurance Provider, Premium Type, Type of Coverage, Term of Coverage, Mode of Purchase, End User, By Region, By Company, Forecast & Opportunities, 2018-2028F" aims to provide comprehensive insights into the future growth potential of the United States Life Insurance market. It offers valuable statistics, market size, structure analysis, and forecasts to assist decision-makers in making informed investment decisions while identifying emerging trends, challenges, and opportunities in the sector.

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