Top Picks: Vietnam's Trending Skin Care Brands Right Now

Vietnam's skincare market is flourishing, with both global and local brands capturing the attention of beauty enthusiasts. The dynamic consumer base, which is increasingly savvy and discerning, has led to a surge in the popularity of various skincare products. Here's a closer look at the top 10 skincare brands trending in Vietnam right now, along with some of their standout products.

Nivea

Nivea is a household name in the Nivea skincare products industry globally, and its presence in Vietnam is no exception. Known for its affordable and effective products, Nivea has gained a loyal following. One of the brand’s most popular items is the Nivea Extra White Firming Body Serum SPF 50, which promises not only to lighten skin but also to protect it from the sun while firming and hydrating the skin. This product is particularly favored for its dual-action formula that addresses both skincare and sun protection needs.

Schwarzkopf

Although primarily known for its haircare products, Schwarzkopf also offers skincare solutions that have garnered attention in Vietnam. Schwarzkopf's BC Bonacure Hyaluronic Moisture Kick Micellar Cleansing Conditioner has made waves for its gentle yet effective formula. This product is designed to cleanse and condition the skin, making it an ideal choice for those with dry or sensitive skin types. Its inclusion of hyaluronic acid ensures deep hydration, a key factor for many Vietnamese consumers dealing with humid and variable weather conditions.

L'Oréal

L'Oréal is a titan in the beauty industry, offering a wide range of skincare products that cater to different needs. The L'Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer is a standout product, known for its potent anti-aging benefits. This moisturizer combines Pro-Retinol, Vitamin C, and Hyaluronic Acid to reduce wrinkles, firm skin, and brighten the complexion. Vietnamese consumers appreciate this product for its comprehensive approach to anti-aging, providing visible results without the hefty price tag of luxury brands.

La Roche-Posay

La Roche-Posay is a French brand renowned for its dermatologist-recommended skincare products, particularly for sensitive skin. The La Roche-Posay Effaclar Duo (+) is a favorite in Vietnam, known for its effectiveness in treating acne-prone skin. This product targets blemishes, unclogs pores, and reduces the appearance of marks. Its non-comedogenic formula makes it suitable for oily and sensitive skin, a common concern in Vietnam's tropical climate.

Vichy

Another esteemed French brand, Vichy, has a strong following in Vietnam. The Vichy Mineral 89 Fortifying and Plumping Daily Booster is a top choice for many. This hydrating serum contains 89% Vichy Mineralizing Water and Hyaluronic Acid, providing intense hydration and strengthening the skin barrier. Vietnamese consumers love its lightweight, non-greasy texture and the immediate refreshing feeling it provides, making it perfect for daily use in a humid environment.

Simple

True to its name, Simple offers no-fuss skincare solutions that are perfect for sensitive skin. The Simple Kind to Skin Micellar Cleansing Water is widely appreciated in Vietnam for its gentle yet effective cleansing properties. Free from artificial perfumes, colors, and harsh chemicals, this micellar water effectively removes makeup and impurities without irritating the skin. It’s a go-to for those seeking a straightforward and gentle skincare routine.

Cetaphil

Cetaphil is a brand synonymous with gentle skincare, and its products are particularly popular among those with sensitive or problematic skin. The Cetaphil Gentle Skin Cleanser is a staple in many Vietnamese skincare routines. Known for its mild, non-irritating formula, this cleanser effectively removes dirt and makeup while maintaining the skin’s natural moisture barrier. Its reputation as a dermatologist-recommended product adds to its credibility and trust among consumers.

ANESSA

ANESSA, a sub-brand of Shiseido, specializes in sun care, a crucial aspect of skincare in sunny Vietnam. The ANESSA Perfect UV Sunscreen Skincare Milk SPF 50+ PA++++ is a top-seller. This sunscreen offers superior sun protection while also providing skincare benefits like hydration and anti-aging. Its lightweight, water-resistant formula makes it ideal for daily use, especially in the hot and humid climate of Vietnam.

Shiseido

Shiseido, one of the oldest and most prestigious beauty brands in the world, has a strong presence in Vietnam. The Shiseido Ultimune Power Infusing Concentrate is a hero product that has won numerous awards globally. This serum strengthens the skin’s immunity, protects against environmental stressors, and enhances the effectiveness of other skincare products. Vietnamese consumers are drawn to its luxurious texture and the radiant glow it imparts.

AHC

AHC, a Korean beauty brand, has quickly gained popularity in Vietnam for its high-quality yet affordable products. The AHC Aqualuronic Serum is particularly popular. This serum, infused with hyaluronic acid, ceramides, and French seawater, provides intense hydration and helps maintain the skin's moisture balance. Its lightweight, fast-absorbing formula makes it a favorite among those seeking to achieve the coveted K-beauty dewy skin look.

Conclusion

Vietnam’s skincare market is diverse and dynamic, with consumers having a keen interest in both global and local brands. The brands listed above have made significant impacts with their unique offerings and effective products. Whether you’re looking for anti-aging solutions, hydration, sun protection, or gentle cleansing, these brands have something to offer. As the market continues to grow, it will be exciting to see how these brands evolve and continue to meet the needs of Vietnamese consumers.

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