The 3 Biggest Challenges I Faced While Growing My Businesses — And How I Overcame Them

The event industry may appear to be a glamorous one from outside, a perfect image of grand events, elegant decor, and delighted guests. But the reality is that it requires constant juggling of creativity, logistics, and people management. Through my journey of building Doon Decors, along with Celebration and Oona - The One, I’ve learned lessons that no classroom could ever teach. My experience in this industry, especially the process of building Doon Decors in Jharkhand, holds a special place.

These are the three major challenges that I encountered while growing my businesses and the ways I converted each of them into a personal development opportunity.

1. Building a Business in Jharkhand: The Challenges Associated with Resources

When I first started out, Jharkhand wasn’t really known for grand celebrations or luxury events. We didn’t have access to top-notch vendors, skilled manpower, or even the type of facilities that metro cities have.

However, instead of thinking of it as a drawback, I thought it was an opportunity — a blank canvas to create something new.

I invested a lot of time and effort into developing the skills of local talent and supporting those who showed a genuine desire to learn and grow. Instead of depending on outsiders, we created expertise within — from design to logistics. Step by step, we built a team that could bring metro-level quality right here in Jharkhand.

What initially started as a small setup in a tier-2 city has grown into a powerful network that now matches the big brands in the metros. This is a very clear indication that excellence is not about the location but the people's mindset and their perseverance.

2. Procurement Challenges: Competing with Metro Wedding Hubs

As metro cities like Delhi, Mumbai, Jaipur and so on became wedding and event hotspots, the entire supply chain tilted in their favor. Vendors selling decor materials, premium flowers, lighting, and other stuff prioritized metro orders, thus making it hard for smaller cities to get stocks. Either had to deal with limited stock or inflated prices.

This used to really bother me. But gradually, I figured out that the key factor was establishing direct relationships and strategic sourcing.

One of the steps we took was to start working directly with manufacturers, thus eliminating middlemen. I also began sourcing locally whenever it was feasible — choosing the artisans, weavers, and designers whose work not only provided the authenticity but also the character to our setups.

Our work in decor and event management is what makes us different — the perfect blend of international standards with local art, something that our clients value a lot. What was initially a procurement issue turned into an artistic tool.

3. Balancing Creativity with Client Expectations

In event industry, emotions matter just as much as execution. Each client comes with a dream — sometimes inspired by Pinterest, other times by a dream they have had since their childhood. To fulfill those expectations within the given budgets, timelines, and logistical realities is an art of its own.

I have understood that the way out is through very clear communication and creative honesty. Instead of overstating, I began to concentrate on the education of clients — unveiling to them what can be done and also giving them other options that align with their perspective.

Not only did this method generate trust, but it also allowed us to have the liberty to come up with creative ideas to create experiences that are doable, different, and memorable.

When our clients are valued and included, every task is a collaboration rather than just a transaction.

Conclusion:

Every challenge I faced in event industry taught me something invaluable. It taught me how to stay steady when things get tough, how to figure out and come up with new ideas under pressure and how to turn every constraint into an opportunity.

It wasn’t a piece of cake to build something in Jharkhand, a place that’s far away from the sparkle of metro cities. But it definitely made me more resourceful and down-to-earth, and I felt a strong bond with the core of Indian culture — warmth, trust, and personal connection.

The one takeaway I would pass on to the next generation of entrepreneurs is to never wait for the ideal situation. Make it yourself. Success is not about where you are at the beginning; it’s about how determined you are to end up stronger.