SEO Outsourcing Solutions for Growing Businesses | GoStravo

Introduction

If you want to grow your business, then you need to not only have quality products/services but also reach your target audience. Having an online presence can help you target potential customers. Many people will search for information via Google so it is important that your website is easily found.

SEO can be used to help improve your visibility on search engines and bring targeted users to your site. To get the best results using SEO then it needs to be used regularly. Researching keywords, creating useful content, improving the web pages, making sure there are no technical issues and keeping up to date with competitors.

Small and growing businesses can find it difficult to manage all aspects of SEO as the owner will need to focus on many areas such as customers, staff and marketing strategies.

This can lead to them not focussing on SEO.

However, by outsourcing your SEO to a team you can ensure you can focus on the areas you need while your team will handle the key areas of SEO.

By choosing a good outsourcing partner you can ensure you have a process in place to help improve your SEO, find new opportunities and improve your online presence without a large team.

In this article we will look at how you can outsource your SEO, why it can be beneficial, what you can outsource and how having the right support can help growing companies improve their online presence.

What Is SEO Outsourcing?

SEO outsourcing refers to the practice of hiring an external professional/agency to undertake certain aspects of your SEO. A business will often delegate particular aspects of their SEO to those who have the knowledge and tools to complete.

This can include keyword research, competitor research, content optimisation, technical SEO, site audits and analysis reports. Imagine you run a small accounting firm. You have a website that shows what your bookkeeping services can do, however it is not gaining many organic visitors due to your pages not being optimised for search terms.

You know SEO can help, but simply don’t have the time to conduct research on keywords, improve your content and track performance in search. An outsourced SEO team would be able to conduct keyword research to find the right keywords for your business. They will find any content gaps that you have, review your current pages and suggest improvements.

You will still have complete control of your website and marketing goals however the external team will carry out the agreed SEO tasks. Progress reports will also be provided. Allowing companies to grow by giving them access to specialist support.

Why You Should Outsource Your SEO as Your Business Grows

As your business grows, your SEO requirements will become more complicated. You may have begun with just a few pages on your website, but now you may need to include pages for services, blogs, location and other helpful content.

All of this content takes time to manage.

Here are some reasons why growing businesses outsource their SEO:

1. Not Enough Time

As business owners, there are many things that you need to focus on. Managing customers, managing staff, payments and future planning.

SEO requires constant work to be done. This could include researching keywords, updating content, auditing your websites and seeing how well your site is ranking. This can take several hours per week.

If your staff are busy, they may find it difficult to consistently complete these activities.

By outsourcing your SEO, you can ensure that some of your SEO activities are managed by an external team to allow you to focus on running your business.

2. No SEO Expertise

SEO can be quite complex. Yes, you need to understand keywords.

But also search intent, website structure, technical issues, interlinking, content quality and performance.

Without the correct knowledge your staff may be wasting time doing activities that won’t help them achieve their SEO goals.

An experienced SEO provider will have a systematic approach in place to help you identify areas to improve on.

3. Keeping up With SEO Trends

Search engines are constantly improving how they interpret and rank content on your websites. People also change how they search so you should consistently review your SEO strategy.

An outsourced partner can help you keep track of how you are performing in searches, what keywords you could be using and which pages need updating. However, no SEO provider can guarantee rankings or control every change in search engines.

4. Constant SEO Effort

Just having one blog post or a few updated pages won’t automatically give you long term success.

You need to have a consistent approach to your content strategy, optimisation, technical checks and performance tracking. By using an outsourced SEO provider you can ensure that your company has a consistent workflow.

Key SEO Services to Outsource

Depending on the business will dictate what SEO services you will need. Some businesses will need help with keyword research, whilst others will need technical optimization or constant optimization.

You know what to expect from your services.

Keyword Research &Amp; Search Intent

Keyword research can help to understand what terms people are going to use to find your business online.

For example if you offer a bookkeeping service, you may want to understand the most common search terms people are using such as ‘bookkeeping services.’. However you could want to understand more niche search terms such as ‘bookkeeping services for small businesses’ or "outsourced bookkeeping for growing companies".

Your content will be targeted at the right audiences with the right search intention. A professional SEO team can perform keyword research for you to make sure you're doing the right keywords. Competitors can also be researched and keywords grouped into categories.

They can also take into consideration the search intent. If someone is looking for basic bookkeeping information, they will likely be looking for information. Whereas if they are looking for outsourced bookkeeping, they will likely be looking to compare providers. This ensures your content matches what people expect.

Competitor &Amp; Content Gap Research

Competitor research can help to understand what topics and keywords people are using. You should never copy their content. By carrying out competitor research you can see what content gaps you have. What content is beneficial to use and how to improve your website.

For example if your competitor has lots of detailed content about bookkeeping services, payroll support and accounting software. But your website only has one general page.

A professional SEO team can carry out research to see where there are differences. Creating a content plan to ensure you cover all relevant topics.

This will help to create useful content.

SEO Content Planning &Amp; Optimization

Creating quality content will help people understand what you offer and answer their questions. But if it doesn’t have any search intent then it can be a waste of time. An SEO content team can create content plans to ensure your articles are well planned. They can suggest topics, keywords and optimize your current web pages.

For example if you offer a CRM data cleaning service, you can create articles around duplicate customer records, data verification, database management and common CRM errors. This will help to support your service and give people an understanding of the problems you can solve.

Optimizing your content will help to improve the headings, structure, readability, internal linking and keywords. Always ensure you have quality content!

On Page SEO Optimization

On page SEO can help to improve your pages to be easily understood by search engines and visitors.

Some key points to improve can include:

• Page titles and meta descriptions.

• Content under the correct headings.

• Better internal linking.

• Image alt text.

• Keywords.

• Better structure and readability.

• Updating current content.

For example if your service page is untitled ‘Our Services’ and there is little information, an SEO team can suggest that you have a more descriptive page title and update the content to help people understand what your company offers.

Making small updates to your main pages can improve navigation.

Technical SEO Audit

Technical SEO can help to identify any issues on your site that are affecting how it is crawled, indexed and how people engage. Even if you have quality content, you may have some technical issues. Broken links, slow images, incorrect redirects and issues with indexing.

An SEO provider can look at these issues and make recommendations depending on how important they are.

Common technical SEO tasks include:

• Ensure your website can be crawled.

• Check for any indexing issues.

• Find any broken links.

• Check if it is mobile friendly.

• Check page speed.

• Find any duplicate pages.

• Check XML sitemaps and redirects.

Some technical changes will require help from a website developer so it is important to know who will be doing these.

SEO Reporting

It is important that you are getting useful SEO results. Getting regular reports will show how your website is doing. An SEO provider may give you reports on your organic traffic, keyword visibility, page performance, impressions, clicks and other useful data.

For example if you are not getting many clicks on your blog article but impressions from Google, this could mean your page title/meta description needs improving.

There should be some analysis in the reports. Key insights and recommendations should be included.

Read Our Full Blog:Outsourced Bookkeeping Services for Business | GoStravo

The Benefits of Outsourcing SEO for Small and Growing Businesses

Outsourcing SEO can bring many benefits to your business when choosing the right company to work with and setting out clear goals.

Professional Help

By employing a professional SEO, your business will have access to professionals who work with keyword research, optimising your website, planning content and technical reviews.

Helps streamline processes and avoid common errors.

Free up Your Employees

Your employees may have other key roles within your business.

Outsourcing some of these tasks can allow your employees to focus on providing customer service, selling products, developing products etc.

Flexibility

Not all businesses require full SEO support.

Some may just require keyword research and content planning whilst others may require technical reviews and monthly reports. Outsourcing can be flexible to fit your needs. You can choose which areas of SEO to outsource depending on what is required and your budget at the moment.

Structured Process

By having a structured SEO process, you will be able to ensure that key tasks are done on a regular basis. For example, you might want to do keyword research, content briefs, page optimisation and performance reporting every month.

This will give you a clear process to follow.

Focus on Business Development

Often business owners get bogged down with smaller tasks. By outsourcing some of the SEO tasks you will have more time to focus on key decisions. Whilst the external team work on the optimisation tasks you have agreed upon.

In-House SEO vs. Outsourced SEO

It is useful to understand the differences between In-House SEO and Outsourced SEO. Neither option will be ideal for all businesses.

Larger businesses may want to manage their SEO internally if they have a large marketing team. Whereas, a smaller business may find it more practical to outsource as they do not have to recruit a number of specialists. Some companies will use a mix of both. They will have their internal marketing team manage the strategy whilst an external provider will manage certain aspects of their SEO.

How to Choose the Right Partner for SEO Outsourcing

When choosing an outsourcing partner it is important that they have a good understanding of your businesses aims and can give clear communication.

Things to consider:

Do they offer the right services? Ensure they can provide services such as keyword research, competitor analysis, content optimisation and technical audits. How do they work? A professional company should be able to tell you about their processes for carrying out keyword research, page reviews and performance tracking.

How will you be kept up to date? Good communication is key here. Find out how regularly you will be updated.

What do they include in their reports? Find out what they include in their monthly reports and how they use this to suggest improvements. What are the price and what is included? Make sure you know exactly what is included in your package. Do they charge extra for content writing, technical and extra work to your website?

Don’t promise specific rankings. No one can promise you a specific ranking on Google. Choose a partner who will do meaningful work, be open and honest with their reports and set achievable goals.

By taking the time to look into these aspects you will find the right SEO partner for your business needs.

How GoStravo Can Help Growing Businesses With SEO Outsourcing

Streamline your SEO process to reach your goals easily. Use our AI SEO Strategy service to get your business seen online with AI powered research and SEO.

We offer:

AI Keyword Research—We will find keywords and search terms relevant to your business and audience.

Competitive Gap Analysis – We will analyze competitors' content and find areas where you can add valuable content to your website.

SEO Content Briefs – We will create content briefs and outlines to help your business produce relevant content.

On-page SEO – We will analyse your pages and offer advice on improving your page titles, meta descriptions, content structure, links etc.

Technical SEO Audit – We will find any issues with your site that could be affecting your visibility and offer advice on improving these.

Performance Insights – We will offer regular insights into your performance.

Our process is automated to make your SEO process easier and ensure your content is goal orientated. Whether you are a small or growing business we want to help you offer flexible SEO support. View our AI SEO Strategy service here.

Final Thoughts

Creating a strong online presence takes time and effort, but using an effective SEO strategy will help you reach the correct audience for your business. If your team are busy it can be challenging to manage all of these elements including keyword research, competitor research, content strategy, technical audits and performance reporting.

An effective strategy would be to outsource your SEO. This can mean that you get expert knowledge within your SEO, it keeps things organised and means you’re getting the most out of your team.

Make sure that the provider you go with understand your goals, are clear in how they will achieve those goals and are committed to making real improvements.

Provided it is done correctly this can be a great addition to your growth strategy.

GoStravo can help your growing business by making your SEO more efficient. Our AI powered research, optimised content, competitor research and performance reports will help you grow your business so you can focus on building your business.

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