Luxury Bath and Body Products is likely to acquire a market value of US$ 32 Bn by 2032

The luxury bath and body products market encompass a wide range of items, including bath soaps, shower gels, body lotions, moisturizers, scrubs, and bath salts, among others.

Swati Chaudhari

Apr 8, 2024 - 11:57

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Luxury Bath and Body Products is likely to acquire a market value of US$ 32 Bn by 2032

The global luxury bath and body products market revenue was valued at US$ 14 Bn in 2021, and is expected to grow at a CAGR of 7.5% from 2022–2032. The market is estimated to reach US$ 32 Bn by the end of 2032.

These products are typically formulated with high-quality ingredients, exquisite fragrances, and luxurious packaging to provide consumers with an elevated sensory experience.

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Growth Drivers

Increasing consumer emphasis on self-care and wellness.
Growing awareness regarding the benefits of premium-quality ingredients and formulations.
Rising demand for sensory experiences and indulgent grooming rituals.
Expansion of distribution channels, including e-commerce platforms.
Product innovation and marketing initiatives by key players.

Challenges

Intense competition leading to price wars and margin pressures.
Regulatory constraints regarding ingredient safety and environmental sustainability.
Economic downturns impacting consumer spending on discretionary items.
Counterfeit products and brand dilution.

Key Players Operating in the Luxury Bath & Body Products Market

Several large established brands and some new luxury skincare companies dominate the market. Major manufacturers hold significant market shares in major parts of Europe and North America.

A luxury beauty brand, Omorovicza, added another product to its line of scalp care serums in March 2020. In addition to absorbing excess oil from the roots, the Scalp Reviver is said to remove product buildup, stimulate hair growth, and shield the scalp from urban stress.
A new body cream launched by cult skin-care brand Augustinus Bader in July 2019. The company’s “trigger factor” technology is designed to help guide nutrients into the skin’s stem cells to stimulate renewal, and this product is meant to provide the body with the benefits. It also has Brazilian Candeia Oil as an ingredient to help the skin barrier.
Dr. Jart+, a global skincare company with a strong presence in South Korea, was acquired by Estée Lauder Companies Inc. in December 2019. The acquisition was intended to help Estée Lauder expand its beauty care business in South Korea.

Some of the key players in this market include: Bamford, The Estee Lauder Companies Inc., This Works Products Limited, Augustinus Bader, Diptyque, Aromatherapy Associates, Tata Harper, Omorovicza, Chanel Limited, Chantecaille (UK) Ltd.

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Market Segmentations

By Product: Luxury Bath and Body Washes, Luxury Bath and Body Lotions & Creams, Luxury Bath and Body Oils, Other Luxury Bath and Body Products
By Distribution Channel: Online Luxury Bath and Body Product Sales, Offline Luxury Bath and Body Product Sales

Regional Analysis

Europe is expected to grow significantly between 2022 and 2032. Consumers are increasingly demanding luxury bath and body products made of natural and organic ingredients. A CAGR of 8.5% is predicted for the European market in forthcoming years.
North America accounted for the largest market share, followed by Europe. The evolving buying patterns of consumers is the primary growth driver of the market in this region.

Competitive Analysis

Numerous prominent established brands alongside emerging luxury skincare enterprises dominate the market landscape. Leading manufacturers command substantial market shares across Europe and North America.

These companies offer a diverse range of products catering to various consumer preferences and segments within the luxury bath and body products market.

Recent News

In March 2020, Omorovicza, a luxury beauty brand, expanded its lineup with the introduction of the Scalp Reviver, a scalp care serum. Apart from its ability to absorb excess oil from the roots, this product purportedly eliminates product buildup, promotes hair growth, and offers protection against urban stress.

In July 2019, cult skin-care brand Augustinus Bader unveiled a new body cream. Leveraging its innovative “trigger factor” technology, designed to channel nutrients into the skin’s stem cells for rejuvenation, the product aims to deliver similar benefits to the body. Additionally, it features Brazilian Candeia Oil, enhancing the skin barrier.