How does the New York office contribute to British Airways global operations?

The British Airways New York office acts as the airline's command center for the entire New York City metropolitan area . Located in midtown Manhattan, this regional headquarters oversees and coordinates all of British Airways operations at the three major New York area airports  John F. Kennedy International Newark Liberty International and LaGuardia . An essential part of British Airways overall operations and commercial strategy for the whole northeastern United States is the office in New York . The New York region is crucial to British Airways worldwide route network and profitability since it is one of the busiest air travel markets in the world . In addition all sales and marketing campaigns aimed at corporate clients travel agencies and individual customers in the New York metropolitan area are led by the New York office . It organizes corporate contract negotiations travel partnership initiatives and advertising and promotional efforts within this important geographic market for British Airways .