The online casino industry has been on the rise for the past thirty years and has made a huge impact on the world’s economy. Though the internet was very limited in the past, with advanced technology and fast-speed networks, currently we are rushing into a new era of gambling through AI and Virtual Reality. 

However, the passion has been there for a long time. No matter whether you prefer modern or traditional gaming, online casinos make it possible for you to enjoy your favourite games anytime and anywhere. 

There are different factors involved as to what one feels while playing gambling. And thrill plays a big role in it. What common folk fail to understand is that gambling isn’t about wearing money, but about the thrill and adrenaline rush it gives in the process. Also, the enthusiasm shown by players is more than enough for companies to introduce new features and innovations on their platforms. In this article, we shall go into detail about the online casino marketing growth and what caused it.

What you will learn:

1. The Era Of Change

2. Technological Advances

• Smartphones

• 4G Internet

• Live Gaming

• Crypto Casinos

3. Operations Management Industry

4. Growth Of Online Casinos

5. Online Gambling Market In India

The Era Of Change

Change does not take place tremendously but rather in slow paces. During the 19th century, when countries were at war, the great inventor Charles Fey created the world’s first slot machine. As years went by, video slots were no longer limited to physical reels as digital slots were soon taking over the market. Today online slots are all over online casinos and can be accessed easily without any constraints.

In the times when the internet was barely known, casino players had to travel miles just to access their favourite games at a local casino. In worse situations, casinos were either banned or not available in certain areas.

Online gambling, thus helped players continue their activities by giving them access to some of the most popular and trending games in the market. Now, you are no longer required to travel long distances or hide from authorities when online casinos can provide you with affordable and legal services. 

Technological Advances

Many technologies are being introduced in this world, where we live in a momentous period. Here are some technologies that have become popular among casino lovers and have brought a great change in the way we gamble.

Smartphones

Perhaps you are old enough to recall the square and amusing snake game on those thick-as-a-brick Nokia phones. Those devices would never be able to access an online casino if you're not.

Even though IBM pioneered the sector with the Simon Personal Communicator (SPC) in the 1990s, the first smartphones as we know them today—iOS and Android devices—wouldn't hit store shelves until 2007 or 2008. In 2008, the first mobile gambling applications were released. Almost all online casinos provide mobile-friendly games these days.

4G Internet

With so much taking place at a fast pace, 4G was first introduced in the year 2009. The leap from the realm of 3G into 4G was enough to support video calls and live-stream casino games. While we’re still living in the advancements of today, there is still a lot more to come, with the full-fledged 5G release in the next 5 years

Mobile casinos have led to an increase in the gaming market, especially due to the expansion of the smartphone and tablet market. More and more people realised how convenient it is to carry a phone around and get jobs quickly. 4G is available throughout the world and is enough to sign you up on a reliable platform like Betway, and experience live gaming. 

Live Gaming

Live dealer games only exist because of the presence of live-streaming technology. In the same way, live-streaming technology also exists because of the fast speed of the internet. This allows data to be transferred instantly in large amounts.

Today, most smartphone devices work on 4G as it is fast and allows players to finish their games instantly rather than waiting for them to load. This technology has also turned out to be very profitable for online casinos. According to statistics, about 50% of sales are made by live dealer games.

Crypto Casinos

If you enjoy pizza, you may have already invested a significant sum of money in your preferred varieties and branches. Perhaps you have even shelled out exorbitant sums for your preferred slice. However, your priciest pizza will pale in comparison to Laszlo Hanyecz's order. He exchanged two Papa John's pizzas for 10,000 Bitcoins in 2010, which at the time seemed like a dream.

If it had the same worth now, Laszlo would have been a multimillionaire. Formerly a phenomenon for IT aficionados, cryptocurrencies are now widely accepted. There are more and more "crypto casinos" available where the sole accepted form of payment is cryptocurrency. This option is now available at several online casinos in addition to the more conventional ones.

Operations Management Industry

The video game industry is continuously changing. Even if Motorhead's song "Pleasure to Play" persisted, the demographics of both online and physical casinos did. Recent research indicates that younger generations, Gen-Z and Millennials (born 1981–2013), have less interest in gambling than previous generations do.

It indicates that younger players are becoming less interested in traditional online casino games of pure luck, such as slots. Although slot machine games are still very popular, almost 70% of players are above the age of 55. These kinds of games scarcely appear to fascinate Millennials and Gen-Zers.

The Betway online casino is very user-friendly to the older and the younger players. Here, you’ll find a variety of games that are skill-based and luck-based, giving you the best of both options. Trending games in the market include racing, shooting, and card games. Betway India is expected to see a significant rise in the number of users in a short duration, from 2024-2026 due to the increased number of people finally understanding the concept of healthy gaming. 

Growth Of Online Casinos

In recent years, researchers have noticed an optimistic rise in the number of players. This could be due to the favourable laws being published by countries across the world. We have reached an age, where people are finally understanding online gambling and the various benefits it carries if practised ethically. The online gambling market has crossed the mark of 63 billion dollars, making it among the fastest-growing markets in the world.

With the security and safety of players given more priority, online casinos such as Betway are so much more reliable today. In the past, users had the constant fear of being scammed, hacked, or robbed, but with companies investing in improving security systems, online gaming has become a safe environment for players.

Online Gambling Market In India

You will be surprised to learn that, when it comes to online gambling India takes the lead in having the largest community of casino users in the world. Though their laws regarding gambling can be a bit confusing, due to states being given the right to make changes to them, Indian online casinos are the perfect destination to make a good investment. The online casino market is growing rapidly, given an expected market size of $9.9 billion from 2024 to 2028.

Conclusion

It's also anticipated that new online gaming models, such as "freemium games," would support the expansion of the online casino industry. "Free to play" (F2P) games are known as freemium games because they don't always require payment. Nevertheless, by purchasing in-game goods, users can enhance their gaming experience. For example, there are poker sites where you can use real money to purchase chips, but gaming does not use real money.

Due to a rise in the number of mobile and internet users, Betway has recently introduced its new gaming software, the Betway app. Here players can easily sign in and access their favourite games, be it live or online. Many developer companies, such as SoftGaming, Innosoft Group, Microgaming, The Red Tiger, etc have collaborated with Betway, creating some of the most brilliant and amazing casino games. After all, while discussing the expansion of the online casino sector, "Accessibility" and “Quality” seem to be the most important buzzwords, followed by "security."