Gold Kiwifruit Market is projected to witness a CAGR of 9.8% from 2023 to 2033

The latest analysis report on the Gold Kiwifruit Market by Fact.MR indicates that global sales in 2022 reached US$ 1.5 Billion. Projections suggest a growth of 9.8% from 2023 to 2033, leading the market to potentially reach a valuation of US$ 4.4 Billion by the conclusion of the forecast period.

The gold kiwifruit market has experienced steady growth driven by increasing consumer awareness of its nutritional value and unique taste. With rising health consciousness and demand for exotic fruits, gold kiwifruit has emerged as a popular choice among consumers seeking nutritious and flavorful options. The market is characterized by expanding cultivation areas, improved cultivation practices, and innovative marketing strategies aimed at promoting gold kiwifruit consumption globally.

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Market Dynamics

Drivers

• Health Benefits: Gold kiwifruit is recognized for its high vitamin C content, fiber, and antioxidants, contributing to its appeal as a healthy and functional food option.
• Growth in Health-Conscious Consumers: The increasing trend towards healthy eating and wellness lifestyles has fueled demand for nutritious fruits like gold kiwifruit, driving market growth.
• Expanding Distribution Channels: Growing availability of gold kiwifruit through supermarkets, specialty stores, online platforms, and foodservice channels has enhanced consumer accessibility and market penetration.
• Product Innovation and Marketing: Continuous product innovation, such as the development of convenient packaging formats and value-added products, coupled with effective marketing campaigns, has stimulated consumer interest and demand.

Restraints

• Seasonal Availability: The seasonal nature of gold kiwifruit production limits year-round availability, potentially affecting market growth and consumer preferences.
• Price Volatility: Fluctuations in supply and demand dynamics, coupled with factors such as weather conditions and exchange rates, can lead to price volatility, impacting market stability.
• Transportation and Storage Challenges: Gold kiwifruit’s delicate nature and susceptibility to damage during transportation and storage pose logistical challenges for producers and distributors.
• Competition from Other Fruits: Competition from other fruits with similar nutritional profiles or exotic appeal, such as mangoes, pineapples, and dragon fruit, may restrain market expansion.

Market Segmentation

By Nature :
Organic
Conventional

By Sales Channel :
Online Food Retail
Supermarkets/Hypermarkets
Specialty Stores

By Packaging Type :
Wooden Box
Cardboard Box
Plastic Insert Trays

By Region :
North America
Latin America
Europe
Asia Pacific
Middle East & Africa

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United Kingdom Gold Kiwifruit Market Analysis:

By 2033, the market in the United Kingdom is projected to increase by US$ 62.3 million in absolute terms, reaching a value of US$ 114.1 million. From 2018 to 2022, the market in the nation grew at a CAGR of 7.8%, and from 2023 to 2033, a CAGR of 8.2% is anticipated.

The Agriculture and Horticulture Development Board (AHDB) reported that the country’s market has been expanding rapidly, with sales exceeding US$ 104 million in 2019 — an increase of roughly 4% from the year before. The demand for gold kiwifruits in the UK will increase significantly as customers become more health-conscious and interested in exotic and high-end foods. Due to its distinct flavour and health advantages, gold kiwifruit demand has been rising in the UK in recent years.

Competitive Landscape

The gold kiwifruit market is characterized by intense competition among key players vying for market share. Major producers and exporters of gold kiwifruit include:

• Zespri Group Limited
• Dorì Kiwi Summerfruit srl
• Golden Bay Fruit
• SALIX FRUITS.
• SEEKA LIMITED.
• Darling Group
• Primor Produce
• Wild River Fruit
• BayFarms Limited
• Southern Cross Horticulture

A few of the recent developments in the Gold Kiwifruit Market are:

• In June 2021, Zespri announced that it had reached an agreement with the government of China to increase the volume of kiwifruit imported to China. Under the agreement, Zespri will be able to export up to 150 million trays of kiwifruit to China by 2025, an increase of 38% from the previous year.
• In May 2021, Golden Bay Fruit announced that it had acquired the assets of Kiwi Fresh Direct, a company that specializes in the marketing and distribution of kiwifruit. The acquisition will allow Golden Bay Fruit to expand its reach in key markets and improve its supply chain efficiencies.