Beauty Show London 2026: Complete Guide to Professional Beauty London

Planning to attend a beauty show London professionals rely on? Professional Beauty London 2026 takes place 4–5 October at ExCeL London — dates, details, and what to expect.

Quick answer: The leading beauty show London hosts each year is Professional Beauty London, taking place 4–5 October 2026 at ExCeL London. For 2026, this London beauty show is co-located with Salon International, drawing an expected 45,000+ attendees.

The UK's Biggest Beauty Show in London

Professional Beauty London has run twice yearly for years as the UK's largest trade-only beauty show London has to offer. It brings together salon owners, spa professionals, distributors, and brand owners for two days of product launches, demonstrations, and business education.

In 2026, this beauty show in London is combined with Salon International for the first time — creating one of the largest hair-and-beauty events the city has seen.

Beauty Show London: Key Facts

Other Beauty Shows in London Worth Knowing About

Professional Beauty London isn't the only beauty show London hosts each year:

• The Beauty Show — a consumer-facing event at the Business Design Centre, Islington
• Olympia Beauty Show — held at Olympia London each autumn
• Tones of Beauty (Multicultural Beauty Trade Show) — held at ExCeL London in July, focused on inclusive beauty

If you're specifically after the trade show at ExCeL in October, Professional Beauty London is the one to register for.

Who Attends This London Beauty Show

• Salon and spa owners
• Freelance beauty and hair professionals
• Aesthetic clinic operators
• Distributors and product buyers
• Hotel and hospitality spa groups

What to Expect on the Show Floor

• Live stages for hair styling, technique demonstrations, and trend forecasting
• New product launches across skincare, makeup, nails, and haircare
• Sessions on pricing strategy and client retention for salon owners
• Networking spaces connecting trade buyers with brands

Frequently Asked Questions

Is this beauty show in London open to the public? No — Professional Beauty London, the main beauty show London hosts in autumn, is trade-only.

When is the next beauty show in London? Professional Beauty London 2026 runs 4–5 October; other London beauty shows are scheduled at different points across the year (see list above).

Where is the beauty show London event held? At ExCeL London, in the Royal Victoria Dock area, reachable via the DLR (Custom House or Prince Regent stations).

Do I need to register in advance? Yes — advance trade registration is standard for this beauty show London event; on-site registration is typically available but slower.

Details reflect publicly available show information as of September 2026; confirm exact times and registration requirements on the official Professional Beauty London site before attending.