ACNE STUDIOS PICKS K-POP GROUP ILLIT AS NEW CAMPAIGN STARS

Fashion label Acne Studios is teaming up with the up-and-coming K-pop group ILLIT. This is a big deal because it's mixing music and style, especially as the group is about to release their first album later this month.

Mar 15, 2024 - 16:21
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ACNE STUDIOS PICKS K-POP GROUP ILLIT AS NEW CAMPAIGN STARS

Fashion label Acne Studios is teaming up with the up-and-coming K-pop group ILLIT. This is a big deal because it's mixing music and style, especially as the group is about to release their first album later this month.

About ILLIT and Acne Studios


 

ILLIT has members named Yunah, Minju, Moka, Wonhee, and Iroha, and they're under HYBE LABELS and BELIFT LAB. Acne Studios chose to work with them after they attended the label's Fall/Winter 2024 runway show. This collaboration means ILLIT will wear Acne Studios' clothes at important events and performances.


Why Kpop Matters in Fashion


K-pop has a big influence on fashion worldwide. Acne Studios' Creative Director, Jonny Johansson, sees this and is excited to work with a rising band like ILLIT.


What the Creative Director Says


Jonny Johansson is thrilled to blend music and fashion. He likes supporting new talent like ILLIT and sees this collaboration as a way to show Acne Studios' creativity.


Details about the Campaign


Photographer Charlotte Wales took pictures for the Spring/Summer 2024 campaign in London. The photos show ILLIT wearing Acne Studios' latest clothes, from colorful outfits to classic denim.


ILLIT's Thoughts on the Collaboration


ILLIT is grateful to work with Acne Studios. They're excited for people to see the campaign and how their music and Acne Studios' fashion come together.

Behind the Scenes of the London Shoot


ILLIT's trip to Europe for the shoot was a big deal. They had fun exploring and being part of a global fashion campaign.


What Stands Out in the Campaign


The campaign shows Acne Studios' innovative side and how ILLIT shines as brand ambassadors. The clothes, like the Multipocket bag and denim pieces, offer new takes on classics, appealing to fashion lovers everywhere.


Future Plans for ILLIT and Acne Studios


This collaboration opens doors for ILLIT as they grow in the music industry. It also sets the stage for more projects together, showing they're making waves in both music and fashion.


Conclusion

The partnership between Acne Studios and ILLIT shows how fashion and music are evolving together. As K-pop continues to influence trends globally, collaborations like this highlight the magic that happens when creative minds come together. 


For More Facts & Profiles "Kpop Singers"

FAQs

How did Acne Studios and ILLIT start working together?

Acne Studios noticed ILLIT at their Fall/Winter 2024 runway show, which led to them teaming up.

What makes ILLIT stand out from other K-pop groups?

ILLIT is different because they have unique members and a different style of music, bringing new energy to K-pop.

Can fans expect to see merchandise collaborations in the future?

While there aren't any specific plans yet, fans can look forward to possible collaborations for merchandise as the partnership grows.

Will Acne Studios keep using ILLIT in campaigns after SS 2024?

It's not confirmed yet if there will be more campaigns together, but there's a chance for future projects beyond the Spring/Summer 2024 campaign.

How does this collaboration help show diversity in fashion?

By teaming up with ILLIT, Acne Studios is showing different cultures and styles in fashion, which reflects how fashion is changing around the world.

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