Generative AI: AI Revolution in Credit Unions and Community Banks

A recent report from the Society for Human Resource Management (SHRM) and The Burning Glass Institute details how GenAI will have an outsized role on the banking and finance industries. The report lists Morgan Stanley, Bank of America and Northwest Mutual as some of the organizations that are most likely to capitalize on the implementation of GenAI. Their study also measures GenAI exposure among several different professional industries; “investment banking and securities dealing and brokerage” measured third highest while “mortgage and nonmortgage loan brokers” ranked highest overall. If SHRM and The Burning Glass Institute are so convinced that GenAI will profoundly alter how financial institutions operate, what will that change look like and why does it matter?

As lending processes are vitally important to any bank or credit union, they are also ripe for GenAI enhancement. Much of lending involves knowledge workers reaching out to customers and acquiring all the documents and data necessary to complete the loan application. This can be a tedious process that can take days or weeks to complete. With GenAI solutions, not only can financial institutions instantly reach out to applicants requesting documents, but those same solutions can also automatically identify all necessary documents by analyzing the application status without a human ever laying eyes on it. Some tools can even go one step further by identifying the document category, extracting data from the documents and validating them against the loan application instantly. Imagine your own knowledge worker advancing loan processing overnight and over the weekend!

Additional GenAI solutions go beyond immediate revenue-generating processes for bank and credit unions. These tools can assist with marketing efforts by creating personalized offers based on account information. GenAI-enabled marketing tools can detect patterns in account behavior and automatically generate personalized offers based on customer preferences. Just like with lending processes, GenAI tools can then automatically reach out to customers and members via email, SMS or other communication channels. These marketing efforts again increase efficiency, improve the customer or member experience and create more lending opportunities.

GenAI’s distinctive ability to automate professional tasks, particularly in the realm of financial services, where repetitive manual processes dominate, is reshaping traditional workflows. The adoption of GenAI solutions, from chatbots enhancing customer service to automating lending and revolutionizing marketing efforts, signifies a paradigm shift towards efficiency, improved customer experiences and increased lending opportunities.

GenAI technology is novel, and its implementations are sure to evolve further in the coming months and years. However, its potential for financial services is undeniable. In order for banks and credit unions to take full advantage of this nascent technology, financial institutions need to create AI policies, complete digital transitions and start exploring and investing in GenAI use cases now.

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