Cryptocurrency SEO Secrets: Proven Techniques to Rank Your Site

Our digital economy is progressively including cryptocurrencies as a major player. They solve privacy issues and do not call for a bank or supervising body for purchase or sale. Monthly launches of Bitcoin websites are responding to their growing demand and popularity.

You need search engine optimization if you too have a cryptocurrency website and want to rank it higher on Google and other main search engines and boost the volume of website visits and consumers. To help you out with SEO Cryptocurrency, we will cover the following in this guide

▶ What is Crypto SEO? Is it different from SEO?

Cryptocurrency SEO refers to optimizing websites in the cryptocurrency niche, like exchanges, wallets, news sites, etc. The core principles of SEO still apply - creating keyword-focused content, building backlinks, and ensuring site speed and technical SEO.

However, there are some unique considerations for crypto SEO:

• YMYL (Your Money or Your Life) - Cryptocurrency websites handle people's money; search engines thus pay closer attention to quality and credibility. One must follow E-E-A-T guidelines.
• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) - Trust is developed by high-quality material from reliable sources. Get crypto experts to contribute content. Or, you must ensure that the content on your crypto website is credible and reflects your expertise and authority in the crypto market.
• DA (Domain Authority) - Having a high DA crypto site signals expertise. Getting backlinks from reputed finance/tech sites boosts DA. For example, sites such as Coindesk and Coinbase have high DA in crypto.

▶ Why Do Crypto and Blockchain Websites Need SEO?

You need SEO for Crypto and blockchain websites for several reasons:

• Drive targeted organic traffic - Good SEO leads to higher rankings and visibility for relevant crypto search queries, directing users to your site
• Beat the competition - The crypto space is highly competitive. Good SEO helps you rank above other crypto market players in the niche for key terms.
• Establish thought leadership - Ranking well for informational crypto content can position your site as an authority in blockchain and crypto.
• Build trust and credibility - Higher rankings lend credibility and trust to a crypto brand. This is key to converting visitors.
• Diversify traffic sources - Relying solely on paid ads can be risky. Crypto SEO delivers sustainable long-term growth by diversifying traffic sources.
• Generate leads and sales - Higher visibility and rankings ultimately allow you to generate more leads and sales from organic search traffic.

▶ How to Check Your Crypto Website SEO Health?

You can check the SEO Health of your crypto website by using different SEO audit tools. Here are some tips to audit your crypto site's technical SEO health:

• Check page speed and mobile friendliness using Google PageSpeed Insights and Mobile-Friendly Test.
• Leverage caching, compression, etc. to optimize speed.
• Test site crawlability using ScreamingFrog or Google Search Console to identify any crawl errors or indexation issues.
• Review XML sitemaps and robots.txt files to ensure search engine crawlability.
• Check internal linking to identify any broken links or orphaned pages. Link important pages together.
• Check if page titles and meta descriptions are optimized with target keywords.
• Evaluate page content and see if they include keywords naturally in headings, content, URLs, alt text, etc.
• Check mobile responsiveness across devices using the Google Mobile Friendly test. Leverage responsive design.
• Review site security to check if it uses HTTPS, and eliminate any malware.
• Check for duplicate content issues using Copyscape or SEMrush. Implement re-directs for duplicated pages.

▶ Core SEO Elements for Crypto and Blockchain Websites

➝ On-Page SEO

On-page SEO refers to actions that are directly done on a webpage and factors that search engines evaluate for organic rankings.

One crucial component is conducting keyword research to identify relevant terms and phrases that prospects search when looking for your crypto offerings.

➝ Off-Page SEO

Off-page SEO consists of actions taken outside a website to improve search rankings. One of the most important is building quality backlinks from external sites, especially those with high domain authority and trust.

➝ Technical SEO

Technical SEO establishes the proper website foundation that search engines want to see for high rankings. Important factors include domain age and strength since older domains associated with strong brands tend to rank better.

▶ SEO Strategies to Optimize Your Cryptocurrency Website

1. Crypto-Specific Keyword Research and Search Intent

Conducting effective keyword research is crucial for any SEO principles, but particularly for the competitive crypto space.

When brainstorming relevant keywords and phrases, go beyond just coin names and include terminology specific to crypto like "bitcoin halving", "cold wallet", "altcoins", "blockchain nodes", etc.

Analyze search intent behind keywords - whether users are looking for information, wanting to make a transaction, or comparison shopping.
For example, "ethereum staking guide" indicates informational intent whereas "buy ethereum with credit card" shows transactional intent.

Use keyword research tools like SEMrush to find long-tail keywords with high search volume but low competition. Targeting such keywords can help you rank higher.

Always organize keywords by theme or category relevant to your site such as payments, wallets, exchanges, mining, regulations, etc. This facilitates better page mapping

Keep search trends in mind - interest in NFTs peaked in 2021 but is declining now in terms of sales and prices in 2023 due to speculative investing, scams and frauds, regulatory scrutiny, and market oversaturation. So, target keywords accordingly.

2. Competition Analysis and Crypto Market Analysis

To rank higher in search engines and leave your competitors behind, you need to analyze both your SEO competition as well as conditions in the wider crypto market.

Use tools like Semrush, Ahrefs, or SpyFu to research competitors' keywords and backlink profiles. See what strategies are working for ranking sites in your niche.

Also evaluate competitors' social media reach, site traffic, and online reputation. Make sure you always monitor key crypto market trends, events, regulations, and influencers. The volatile crypto market greatly impacts search behavior and interest.

For instance, Periods when bitcoin prices peak often have spikes in related search activity. Drops in crypto prices or scandals can also impact search behavior.
Stay updated on crypto news, regulations, SEC policies, emerging tech, and experts in the space to align your SEO with market conditions.

Evaluating your website metrics and performance relative to competitors as well as the wider crypto market context will allow you to create an agile crypto SEO strategy.

3. Optimize Content, URLs, Titles, Headers, and Meta Data

By optimizing your crypto website's on-page elements, you can boost your site’s search visibility and clicks.
For URLs, include primary keywords but keep them short and clean. For example, "getstartedwithbitcoinmining.com" is lengthy - "bitcoinminingbasics .com " is better optimized.

Optimized page titles are critical for higher click-through rates. Keep titles under 60 chars and incorporate keywords naturally like "5 Best GPUs for Ethereum Mining in 2023".

Use header tags H1, H2, and H3 to break up content and highlight keywords. For instance "How to Start Bitcoin Mining" can be an H1 while "Choose the Right Hardware" is an H2 sub-heading.

Meta descriptions summarize page content for search results. Include secondary keywords in meta descriptions naturally like "Looking to start mining Bitcoin? Learn what equipment you need, how to set it up, expected costs, and potential profits in our beginner's guide."

Finally, optimize actual page copy by working in relevant keywords in a natural conversational tone. For best results, you must focus on producing useful, engaging crypto content rather than just keyword stuffing.

4. Maximize Crypto Website Loading Speed

Most top-performing websites load within 2 seconds or less. Page speed greater than 3 seconds often leads to less site traffic as more users turn back and go to competitor sites. Hence, improving website speed is critical for both SEO and user experience.

Here are different ways to improve the page speed of your crypto site:

• Compress images and media
• Minify CSS, JavaScript, and HTML files
• Implement browser caching for static assets
• Leverage a content delivery network (CDN)
• Defer non-critical JS loading
• Reduce redirect chains
• Optimize web host server configuration
• Remove unnecessary plugins/widgets
• Enable GZIP compression
• Test site speed on mobile and desktop
• Leverage AMP pages for mobile
• Replace animated GIFs with video files
• Eliminate render-blocking JavaScript
• Limit third-party scripts

5. Link Building and Outreach

Link building is vital for off-page SEO for your crypto website. Here are some link-building and outreach strategies that you can try for your cryptocurrency website SEO:

• Guest posting - Provide guest posts with backlinks to crypto blogs and news sites. Ensure they are allowed to follow links.
• Link insertion - Insert links referring to your content within relevant forums, Reddit groups, Quora, etc.
• Outreach and partnerships – Connect with other crypto businesses to share backlinks and co-create content and guides.
• Influencer marketing – Get crypto influencers on Twitter, YouTube, etc. to link to your content or site and offer guest posting opportunities in return.
• Site submissions – Submit your crypto site to high DA directories and aggregators like CoinGecko, CoinMarketCap, etc.
• Location-based links – Build locally ranked links from geo-targeted crypto business directories.
• Broken link building – Find 404 pages on niche crypto sites and offer relevant replacement content

6. Make Your Crypto Site Mobile-Friendly

With growing mobile usage, having a mobile-friendly site is essential. Check out some tips to ensure the mobile-friendliness of your crypto website:

• Test mobile-friendliness using Google’s Mobile-Friendly Test tool. Fix issues that are flagged by the tool.
  Ensure a responsive web design that adapts across devices and uses responsive frameworks like Bootstrap.
• Avoid pop-ups that hamper the mobile experience.
• Always remember that we navigate websites on mobile devices using our fingers. So, size tap targets appropriately and consider tough targets of at least 48x48dp, separated by 8dp of space or more
• Optimize images and videos for mobile screens
• Minify CSS/JS files and enable compression to optimize speed.
• Eliminate horizontal scrolling and keep page lengths short.
• Use legible font sizes and spacing for readability.

Following mobile-first best practices enhances not just user experience but also mobile SEO.

7. Guest Posting on High DA Crypto and Blockchain Websites

Guest posting on authoritative niche sites helps you earn quality backlinks. However, creating content for guest posting for top websites is not easy. It is not also impossible, though. Make sure you follow the below tips for creating compelling crypto content:

• Offer in-depth, data-driven guides on crypto topics like NFTs, DeFi, crypto regulations, etc.
• Infographics, slideshares, and videos make great shareable guest post assets.
• Interview crypto experts or quote their opinions to add credibility.
• Compare and contrast different cryptocurrencies or blockchain platforms.
• Provide crypto market forecasts, predictions, or insights based on current trends.
• Share origin stories of top crypto exchanges or wallets.
• Explain the basics of crypto technologies like dApps, smart contracts, etc.
• Curate lists like “Top 10 Crypto YouTube Channels” or “7 Must-Read Crypto Blogs”.

The focus should be on creating truly useful content with unique insights, data points, or perspectives. This engages audiences and positions you as an authority.

▶ Benefits of Partnering with a Crypto SEO Agency

When you work with a crypto SEO agency, you enjoy various benefits, such as:

➝ Expertise and Experience

Crypto SEO companies have in-depth knowledge of crypto SEO intricacies, know proven strategies specific to the niche, and stay updated on algorithm changes.

➝ Faster Results

With a professional SEO company, you can rank sites quicker as they follow the time-tested SEO process, and have advanced SEO tools and bandwidth for large-scale SEO as well.

➝ Expanded Capabilities

By working with an SEO company for your cryptocurrency site, you get access to wider skill sets and resources. For instance, you can also integrate content marketing, link building, UX optimization, PPC advertising, etc. to get better results.

➝ Risk Mitigation

The chances of risk are reduced when working with an SEO agency as they help you avoid SEO pitfalls and Google penalties. They help you achieve better SEO results using vetted methodology and do not use black hat tactics.

➝ Enhanced Reporting

Another major advantage of hiring an SEO company for crypto SEO is that you will get detailed reports based on the data and insights available through Google Analytics and other tracking tools, such as Google Search Console, Ahrefs, and Semrush.

In other words, the niche expertise and resources of a crypto SEO agency can accelerate returns from search engine optimization (SEO) efforts.