Technology

Youtube As An Advertising Platform

Youtube has become one of the most popular video-sharing websites in the world, tying with Google as the world’s second most popular search engine. A brand can promote its presence online by using YouTube. 

 

Is YouTube a good place to advertise?

YouTube hosts more content than any other Australian television program. YouTube has more than 1.8 billion users. According to statistics, an average YouTube user spends between 15 and 25 minutes per day. 26 billion minutes of streaming.

Advertisers can increase their marketing potential with YouTube ads. You can advertise to users when they search for videos or watch them. And you only pay when they are interested.

A viral video is a video that has rapidly spread to large audiences on the internet. YouTube hosts viral videos as well as traffic from other social media platforms. To draw attention to a video, companies can redirect users from social media platforms such as Facebook, Twitter, and Instagram to YouTube videos.

Hosting an ad on viral videos or any other video will bring in great revenue. YouTube is the largest video-sharing site and continues to grow for its primary purpose, which has always been video streaming.

 

Benefits of using Youtube Advertising:

Advertising strategy is one of the best things you can do if you are a YouTube Advertising Agency Australia. Here are some reasons to advertise on YouTube.

 

  1. YouTube advertising is a cost-effective marketing tool

PPC advertising is a cost-effective and efficient strategy if you are familiar with it. It’s simple to see why PPC is so lucrative. You only pay when someone clicks on your ad.

You can also choose how much you want to pay for a click.

These two attributes ensure that you don’t overspend on PPC ads, and you won’t waste money advertising space.

Why are we discussing PPC ads when we talk about YouTube advertising?

YouTube advertising uses a PPC model that is identical, making it very cost-effective.

 

  1. Advertising on YouTube is highly targeted

YouTube ads make it possible to target the right audience with precise targeting.Targeting your audience can be done by:

  • Demographics: Target users are determined by factors such as location, gender, age, and parental status.
  • Topics: You can reach audiences by focusing on your interests.
  • Customer Match:You can re-engage customers who have expressed interest in your company using first-party offline and online data.
  • Similar Audiences: You can use Customer Match data for similar audience targeting. This allows you to target users who are similar to your customers.
  • Video remarketing: Users who have interacted previously with your YouTube ads or videos are the best targets.
  • Affinity audience: Your affinity audience is a group of people who are interested in topics that relate to your business.
  • Affinity audience custom: You can target users even more precisely with custom affinity audiences. These allow you to target users who have very specific interests related to your brand.
  • In-market audience:Advertise to your target market by targeting those who are actively searching for the products or services you offer.
  • Life events: Based on recent life events, target users are determined. Life events can include major milestones such as moving, marriage, or having children.

 

YouTube offers a variety of targeting options that allow you to target specific groups of people or general groups based on the products you are trying to sell.

It can take some trial and error to decide how to target your audience, but a YouTube advertising agency like Zeidan can help you decide on the perfect targeting options for a successful campaign.

 

  1. Video advertising on YouTube helps you connect with your audience

Are you more connected to a brand when you watch a commercial? Or see an insert in your local newspaper?

Many people feel more connected to brands after watching commercials. They can get to know the people behind the brand and learn more about their company.

YouTube video ads are a great way to connect with your audience.

Keep in mind, there are a variety of YouTube ad formats to choose from, but when you do it right, you can successfully connect with your audience using each format.

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