What is ORM in Digital Marketing? – All you need to know

ORM in digital marketing is a very unpopular term as people don’t talk about it usually.

I don’t want to make it complicated for you. I will spare the heavy definitions and all. We will look into it to see what it is exactly.

ORM is Online Reputation Management, managing how people view your business on various online platforms.

Just a few years ago, Only big brands need to care about their reputation because of newspapers and all. Cause there was no website or social media thing. If you don’t like any local brand’s product you can just stop using it.

Even for big brands hardly people can complain that can reach the management level.

Nowadays, If you don’t like a product what do you do?

You post an image on social media, a review on their website and other website listing them and blast a Tweet with all the angry expressions you can find on your emoji keyboard. 🙂

If you want to sell online in this big competitive space you need to maintain a good reputation online for your brand big or small doesn’t matter.

People like me(digital marketers) who do this management thing call it “Online Reputation Management”.

If I had to sum up this, ORM is all about maintaining a positive reputation across various digital marketing platforms. (Search Engines, Social Media, Business listings, Review Websites and others.)

And that is all about what is ORM…

You must be wondering okay. I got it. But, why should I care? and how can I manage this thing?

Worry not folks, today we will discuss What, Why and How about ORM.

Let’s move to the WHY now…

Would you like to buy shoes from amazon that has a 2start rating with some bad reviews?

That is about reviews. Let’s look at another scenario.

Suppose you are looking for a new laptop. You found this amazing laptop with the best specs and pricing on Google.

The brand is new to you. So, you decided to visit the social media page of that brand and found a post featuring that particular laptop model that you are thinking of buying.

But, here on that post, you see many people commenting that the laptop has heating issues even in normal usage.

Would you still want to buy it?

No. Right?

These two are real-life scenarios that can happen with your business too. It’s doesn’t matter if you are selling a laptop or grocery.

If you are still not convinced about why ORM is important for your business then see some facts.

71% of consumers start their customer journey with a simple Google Search. If you are not looking trustworthy there then forget about the next step to acquire that customer.

If you don’t show up at all that’s also something you should start working on immediately.

If you are a local business having a Google My Business listing then managing that listing should be your priority then posting on social media.

85% of consumers trust online reviews as much as they trust any recommendation. Cause reviews can’t be deleted. Bad or good. Whatever is done is done forever.

And you know what 53% of consumers in the attention stage expect the businesses to reply to their reviews.

That’s why managing your reviews is very important to maintain a good reputation online. You should reply to all reviews good or bad both alike.

Businesses with any less than 5 stars ratings are at risk of losing 12% of the potential customers who otherwise would have become their customers.

There are many stats and facts we can discuss. But, I think you all are very clever and now you perfectly understand why you need to work on your Online Reputation and manage it properly to not lose potential customers.

Now, you know the Why. The next step is to know How?

Before we go to the point of how to manage the online reputation of your business. We need to understand how ORM works exactly.

As I said in the starting we will be going into details to understand the core.

When we talk about Online Reputation many channels fall into it. You don’t need to work on all but maintain the ones you have your presence on.

Looking into all the channels individually can be overwhelming so there are mainly four digital marketing channels involved in ORM, also known as PESO Model.

1) Paid Media

2) Earned Media

3) Shared/Social Media

4) Owned Media

To Look Each Point In Detail Visit —

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