You’re probably aware of how the websites you scroll through on your desktop display more options, yet when viewed on a mobile phone or a tablet, they become more accessible to make it easy for you to click on a post or a product.
This adaptability of websites across different devices is known as Responsive Web Design.
The web development and design process follows many different steps starting from discovery and research and ending at creating amazing visuals and testing the website for a perfect user experience.
But where does this responsive web design step come in? And why is it so important?
Keep reading to know more about RWD and how it can be beneficial for your digital marketing tactics.
What is Responsive Web Design?
To ensure your visitors can easily scroll through the contents of your website, your website should run smoothly and adapt to screens of different sizes to improve the user experience, whether it’s viewed on desktops, laptops, tablets, or smartphones.
Responsive web design (RWD) is the approach of creating web design and content that responds to the user’s behaviour and environment based on screen size, platform, and orientation. The practice consists of creating web pages in such a way that they dynamically reformat themselves to fit any device or screen, app developers San Francisco giving the same impression regardless of the device used.
The result is a single source of content that can be viewed across multiple devices, providing a much better user experience, with no additional effort for either the website owner or their audience.
So, how exactly is it implemented during the web design process?
HTML and CSS lay the foundation for responsive web design to display the content and layout as per your device size.
As you might have guessed, responsive web design uses CSS3 media queries, which is the first building block. The media queries are used to check the size of the screen in use. If the screen size is smaller than the screen size specified in the query, CSS styles are applied to make sure that website is fitted properly in the available space.
The same HTML code can be rendered on different devices by using CSS3 media queries. This allows us to use one single style sheet for all devices, which improves performance and reduces development time.
There are other building blocks for a good RWD, which are fluid layouts and visuals. Depending on the size of your screen, fluid grids that are created using CSS ensure that the columns rearrange themselves to adapt to your browser window, whether it’s a 21-inch desktop screen or a 5-inch smartphone, to establish consistency across multiple devices.
Lastly, the visuals and images used should fit the dimensions of a viewer’s screen, and rich media files should be prevented from being used not to exceed these dimensions.
Together, these three factors lay a strong foundation for a good, responsive web design and create an effortless user experience that’s easy to surf and manage.
Reasons Why Responsive Web Design Matters
If you’re wondering why you should invest your time and efforts into making your traditional website more accessible when it’s already gaining some traffic, think again.
Implementing RWD can increase your chances of standing out among a myriad of competitive websites and help your business build a strong web presence. According to a survey, the majority of website traffic, which is about 51%, comes from mobile phone users.
This means that if your website is designed for a single screen, chances are it can move you further away from other website owners who implement a responsive design that boosts their traffic and increases the chances of converting more and more customers into leads.
In addition, web application development san francisco RWD is also cost-effective and saves your time and money because you won’t be spending more after you’ve already developed your website that’s responsive across different devices and hence easy to manage in the long run.
Considering these benefits, responsive web design can improve your brand’s visibility by search engines and users, increase your sales, and help your business flourish.