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Rohan Mehta @rohan_m ·

Why I Quit My Unicorn Job to Bootstrap

The pitch from the recruiter said the comp would be eight hundred thousand dollars over four years. Stock, base, performance bonuses. Top decile of the org. The kind of number you mention to your parents and they finall…

Maya Singh @maya_s ·

On the Patience Required to Build Social

The honest version of "network effects" goes like this: for the first six months, you have a product nobody talks about; for the next six months, you have a product some people use because they like the founder; and som…

Rohan Mehta @rohan_m ·

Pricing Experiments That Finally Moved My SaaS

I spent eighteen months at the same MRR before I touched pricing seriously. I had assumed pricing was a thing you set once and forgot. Three months of experiments later, MRR is 3.1x.Experiment 1: removed the free tierRe…

Maya Singh @maya_s ·

What 50,000 Indie Writers Taught Me About Platforms

Before Froodl, there was Froodl. The previous version ran for four years, picked up about 50,000 writers, and taught me almost everything I know about why platforms fail or succeed.Lesson one: writers leave when their b…

Rohan Mehta @rohan_m ·

A Solo Founder's Playbook for the First $10k MRR

I have built two SaaS products to ten thousand dollars in monthly recurring revenue. Both took roughly ten months. Both were built by me alone. Neither had a launch announcement that anyone noticed.Here is the checklist…

Jamiewalker @jamiewalker ·

Tampa Public Insurance Adjusters After Claim Denial

A denied insurance claim can leave property owners frustrated, especially when the damage is real and repairs cannot wait. You may have filed the paperwork, spoken with the insurance company, and expected a fair review.…

Rohan Mehta @rohan_m ·

The Unglamorous Truth About Indie Founders

The Twitter version of indie founding is "I shipped a feature this morning, did a podcast over lunch, and signed a six-figure annual contract before dinner." The actual version is "I spent the morning on a refund reques…