How to Successfully Use Instagram and Threads for Events Promotion

Instagram has officially launched its new feature, which is known as threads. This is the latest addition to Instagram that is similar to Twitter. Since Instagram is being used for many purposes like marketing, business, events, content creation, and more. Threads for events and other industries can also be used to promote their products or brand. This feature gets its own separate text-based app that can be linked with the original Instagram account and app. And since all the other features like stories, reels, posts, and live-streaming are already available and can be used to promote events on Instagram. Threads is just an extra add-on to this platform that has proved its effectiveness from its launch.

In this blog, we will discuss some great tips and tricks that can boost engagement and can be used to p

Ideas to Boost Engagement on Threads

Getting your audience engaged is the most important factor for any organizer because if you are not able to interact or engage with your audience. Then you will have very low attendance during the event and all your efforts will be blown. Since using threads for events promotion, marketing, or engagement can be new, it also can be effective. Because it has become popular since the day of its launch, most of the audience is constantly active on the platform. To promote events on threads or boost engagement, here are some great ide

Catch Their Attention at the Right Time

In order to boost engagement with the audience by using threads, you need to choose the right time to catch their attention. Because timing is the most crucial factor that can influence the performance of your content and how well the audience engages with it. That is because there are thousands of threads being posted every single day. And in order to make the most out of using threads for events, choose the right timing when the audience is highly active. 

Leverage Visual Content More

Each and every social media user know that visual content is much more attractive and engaging than normal text-based posts or videos. In order to stand out and promote events on Instagram and threads by engaging the audience, don’t post ordinary text content. Get creative and generate attractive content that can catch the attention of the audience. Because visual content takes up most part of the screen, which makes your content much more visible. So it is crucial to use visual content and for that, you can include photos or graphics from previous events. Or you can use small video highlights that can engage your audience.

Interact With Your Audience

In order to engage your audience, you need to keep that interactive and engage them throughout the posts. Instead of just routinely posting content on threads, and expecting the likes and comments to flood in, you can also choose to repost it. To maximize event engagement on threads, there are multiple features that can be used. These features are much similar to other Instagram features and are listed below

• Just like other Instagram features, there is a heart that is used to like the posts.

• There is a quote bubble that can be used to reply directly to increase engagement by using threads for events. On Instagram, there is a similar icon, but tapping on that opens the comment section.

• Then there is a repost button, by tapping on this you can either repost the user-generated thread for your event directly on your threads profile. Or you can simply quote the thread by adding your own thoughts to your profile.

• There is a paper airplane-like icon that can be used to share the post from another platform. By tapping this, you can add the thread to your story or feed, which is a great way to promote events on Instagram.

Jump in on the Trending Topics

Since social media platforms are all about new and trending topics other than entertainment or creating content. You can leverage it to promote your event on threads or engage the audience with these trending topics. With this, you can effectively gain visibility on the platform by making your post trending with likes and comments. Since these topics are already trending, leveraging them to engage with the audience for your events is a great idea. To increase traffic and by smartly creating the content in such a way by making clear CTA lure them into attending your event.

Ideas to Promote Events on Instagram

Other than threads, Instagram offers many interactive features that can be used for promoting your event and engaging the audience with your content. A few great and effective ideas that can be used to promote events on Instagram are discussed below.

• Creating hashtags for your events is the best idea to engage your audience and increase traffic to your event. Keep them short, snappy, crisp, and unique, and encourage the audience to add them to their posts. With this, you can effectively attract them and engage them, which is a great way to promote events on Instagram. And you can even add them in your threads which will have a great impact.

• Share compelling content that can help in generating curiosity among your audience. To use this great idea, you can show them some sneak peek of the event, or you can take them behind the scenes. This will create hype and buzz about the event, or you can post some past events visuals.

• Hosting a contest is a great idea to promote events on Instagram, and this way you can also engage the audience. 

• Using paid ads can also be an effective way for promoting events using social media. This can help in increasing your visibility on the platform and the audience can engage more but make sure to have a clear CTA.

Conclusion

Using threads for events is a great idea to engage the audience and promote your events, since this is a new platform that was launched recently by Instagram. So more and more audiences are engaged with this, and it can increase your chances of reaching a wider audience. There are some great ways that can help in boosting engagement via threads that are discussed above. And also to promote events on Instagram and threads, you can use the above-mentioned ideas.