WhatsApp is one of the most popular social networking platforms in the world. Over the years, WhatsApp has garnered over 1.3 Billion users worldwide and has become the go-to choice for communication. This supreme convenience offered by WhatsApp can be one great boon for many businesses. As a result, businesses have come out with new ways to use WhatsApp’s user base for themselves. WhatsApp Business API is one of them. API(Application Programming Interface) is software that allows applications to talk to each other. WhatsApp API allows businesses to receive and answer unlimited WhatsApp messages from their customers. It comes in different forms, and one of them is WhatsApp Chatbot. WhatsApp Chatbot is a type of conversational AI that is programmed to simulate human interaction. It can provide customers with automated responses to commonly asked queries. WhatsApp chatbot is a technology that has recently seen a boom with the mass amount of customers being on WhatsApp, making communication easier for business. Some of the Pros and Cons of WhatsApp Chatbot are as follows:
Pros Of WhatsApp Chatbot:
WhatsApp chatbot provides a convenient option for consumers looking for any form of customer support. They don’t have to adjust to any traditional platforms or methods to get their work done, they can simply use their preferred communication medium for their needs.
- Customer Base:
WhatsApp has a pre-existing customer base of over 1.3 Billion users worldwide. By offering great services and value with the extended reach of WhatsApp, you not only cater to your customers but also open yourself up to the WhatsApp user base.
- Engagement Rate:
Using WhatsApp chatbot or any form of WhatsApp API enables a business to provide to their users/customers more often and more consistently. This also opens the business up to the crowd that was previously alienated due to reasons like time zones, language barriers or any other. This means that the customer’s engagement rate with the business is likely to go up with the use of the WhatsApp chatbot or WhatsApp API.
Cons Of WhatsApp Chatbot:
- Lack of human intelligence:
AI at the end of the day is software and lack essential human intelligence like emotional quotient and others. These although less in number can be essential in understanding human behavior/language/expression and needs.
- Data Security:
Data security is another side of modern AI and technology. We use technology to gather information to make our tech better and more efficient. In doing so, we end up collecting data that is too sensitive to be in the wrong hands. To prevent the leak of such data and to ensure a functional society, data security becomes a need. Data security ensures the safety of sensitive information that might be harmful to someone.
These were some of the pros and cons of WhatsApp chatbot, and there are many service providers who provide these services. One of the best WhatsApp API solution providers is mTalkz, and this is because of their prices and quality of service. More information about their plans and pricing can be found on their official website.