THE IMPORTANCE OF PERSONALIZATION IN DIGITAL MARKETING

THE IMPORTANCE OF PERSONALIZATION IN DIGITAL MARKETING

Personalization is one of the most prominent digital trends brands aim at today. It is the practice of providing a customer experience well-aligned with the consumer's preferences and specific needs. It has been said that an increasing number of companies are planning to invest in Personalization. They aspire to create websites that offer engaging content customized for each individual. They are fast adopting trigger-based messaging and a 'call to action' that bring about greater engagement and loyalty. The ability to personalize will significantly depend on how well you know the customer.

DID YOU KNOW?

71% of customers say they are more likely to purchase from a company that has personalized content

WHAT IS PERSONALIZATION IN DIGITAL MARKETING?

Personalization is the procedure of knowing the needs, likings, and preferences of your current and prospective customers so that you can serve them exactly what they're looking for when they're looking for it. Personalization can assist you in engaging customers better through appropriate communications, offering extraordinary customer experiences, increasing loyalty and retention, and upsurging sales.

ADVANTAGES OF PERSONALIZED MARKETING

Firstly, the most significant thing is understanding the main benefits of personalized marketing and how it can assist your business in the long run.

1.     IMPROVING CUSTOMER EXPERIENCE

Customers always fill out online forms, download whitepapers or participate in surveys. The best digital marketing agency in USA incentivizes this through discounts and other unique offerings. The benefit is that you can use this information to deliver a more personalized experience when they return.

2.     INCREASING BRAND LOYALTY

Consumers expect to be treated as unique when they provide personal information and data. Businesses that devote the time and resources to employ successful personalized marketing strategies will attain brand loyalty and consumer satisfaction.

3.     DRIVING REVENUE

By classifying and responding to customers, companies can upsurge ROI. With the right automation expertise, marketers can identify which channels specific customers engage with most, which automatically follows up over other channels. This also assistances create reliability on all channels.

4.     SOCIAL SHARING AND BRAND ATTRACTION

Customers who enjoy a personalized experience may share positive feedback with friends or family. When a business or product satisfies customers, and they respond positively, they may share their support on social media, which improves the brand's or product's reach.

5.     Lead nurturing

Lead nurturing is a set of marketing tactics that sales teams and marketers use to transform a potential customer into a buyer. If sales and marketing teams concentrate on a specific prospective customer and learn what that person wants and needs, they can personalize their lead's experience and have a greater chance to transform that lead into a customer than if they tried the same tactic on everyone.

HOW TO CREATE A EFFECTIVE PERSONALIZED MARKETING STRATEGY

Generating a personalized marketing strategy is not easy. There is a lot of examination to be done and factors to consider. You should compare different personalization platforms to discover the right one. Once you find the right one, you must implement some tactics into the back end of your website to capture data.

After getting this data, you would have to analyze it to determine the best type of content and way to share it with your consumers. Once you've analyzed everything, it will help you create your personalized marketing strategy. Below we explain some key factors to help create your personalized marketing strategy.

1.     TARGETED EMAILS

Marketers are consuming Personalization for their email campaigns. With the help of Personalization, marketers can generate and send individualized emails to a particular group with specific categories, whether gender-specific, birthday-specific or more. To better understand your audience, creating relevant email content is essential. One method to do this is by gathering customer information through sign-up forms. When somebody signs up for your newsletter, you ask them to provide specific information, for instance, their name, birth date or interests.

2.     CUSTOM VIDEO MESSAGES

As a brand, making videos with custom messaging is an efficient way to keep your customers engaged. Creating an engaging video will assist people in better understanding your brand and the nature behind it. This type of Personalization is unforgettable for your audience. When creating a strategy for video marketing, make sure to activate the correct tools and resources to grasp your audience.

3.     PRODUCT RECOMMENDATIONS

This approach is popular because it tends to perform well. This type of campaign uses data collection to determine the category of product or service a user is most expected to be interested in and inform recommendations accordingly. Many users enjoy this tactic because it helps customers filter through what they like and don't like without searching through every product. It is a great user experience, building more potential for repeat customers.

4.     SOCIAL MEDIA MARKETING

As a company, interrelating with your audience on social media networks can assistance increase engagement, customer satisfaction and brand loyalty. Social media has become a massive tool for businesses, as it helps keep relationships with customers and your brand in potential customers' minds. By sending personalized messages on several social media channels, marketers can collect customer data which helps drive conversions.

5.     FOMO!

FOMO, also recognized as Fear of missing out, is an excellent tactic for conversions and is quickly growing in popularity. Humans do not like to miss out; we get uneasy when we recognize were missing out on something. As a marketer, you can practice FOMO through different techniques. Firstly, you can show how many others look at the same product or have recently bought it. This is via FOMO-specific personalized messaging to convince customers to purchase before leaving. These messages are usually brief and straight to the point.

TO CONCLUDE

Effective Personalization can offer many benefits, including better customer engagement and significant ROI. However, you will need to have a demanding testing program in place before you initiate.

Innovative content, personalized videos, chatbots, and intent exit pop-ups are helpful tools to have in your arsenal but make sure you and your customers are ready for them.