Branding encompasses the process of creating a unique identity, personality, and perception for a product, service, or company in the minds of consumers. It goes beyond logos and colors, encapsulating the values, mission, and promise that a brand represents. Positioning, on the other hand, refers to the deliberate effort to occupy a distinct place in the minds of target audiences relative to competitors. It involves defining the brand's unique selling proposition (USP) and communicating it effectively to the target market