India Analytics Market Size, Share & Trends: E-Commerce Analytics Trends and Insights

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As per a recent report by TechSci Research titled "India Analytics Market - By Region, Competition Forecast, and Opportunities, 2029," the analytics sector in India is poised for substantial growth between 2025 and 2029. This growth trajectory is fueled by the rapid expansion of analytics services and products by both established companies and startups across various industries. The utilization of analytical tools for diverse applications such as trade market prediction, healthcare data analysis, research insights, and traffic trend forecasting is on the rise, further propelling market expansion. Analytics, particularly in demand forecasting, is proving invaluable for organizations, empowering them to make informed decisions and bolster profits. Notably, significant investments by government bodies and industries like banking, e-commerce, and IT services in big data and business intelligence tools are driving industry demand.

Moreover, the e-commerce sector is enhancing consumer experiences, with customer service analysis and tailored email campaigns playing pivotal roles in boosting sales. Real-time analysis of consumer behavior, facilitated by the increasing popularity of connected devices, is enabling retailers to offer personalized promotions, thus fostering customer retention.

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In this report, the India analytics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Analytics Market, By Component:

• Services

• Software

India Analytics Market, By Verticals:

• BFSI

• E-Commerce

• Healthcare

• IT & Telecom

• Others

India Analytics Market, By Type:

• Business Analytics

• CRM Analytics

• Supply Chain Analytics

• Risk Analytics

• Location Analytics

India Analytics Market, By Organization Size:

• Large-Sized Companies

• Mid-Sized Companies

• Startups

India Analytics Market, By Region:

• South India

• North India

• West India

• East India

In terms of organization size, large companies currently hold sway in the market, driven by their access to extensive consumer data and qualified data analysts. However, small and medium-sized enterprises (SMEs) are carving out a niche with their innovative approaches and expanding market presence.

The BFSI sector leads the market in 2023, leveraging data analytics for fraud detection and process optimization. Additionally, the IT & telecommunications segment is gaining traction due to increasing demand for collaboration technologies.

Business analytics emerges as the dominant type in 2023, reflecting its growing importance across various sectors in leveraging data for informed decision-making and business growth.

Key market players in the India analytics market include:

• Tata Consultancy Services

• Wipro Limited

• Infosys Technologies Private Limited

• Capgemini Technology Services India Limited

• Tech Mahindra Limited

• Hexaware Technologies Ltd.

• Accenture India Private Limited

• IBM India Private Limited

• Microsoft Corporation India Pvt. Ltd.

• Mu Sigma Inc.

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The digital revolution in India, fueled by widespread cellphone and internet usage, has led to an exponential increase in data generation by both businesses and consumers. Consequently, the reliance on big data and analytics to decipher this wealth of data, understand consumer behavior, and drive corporate expansion is on the rise, indicating sustained growth in the India analytics market.

Mr. Karan Chechi, Research Director at TechSci Research, emphasizes that the report "India Analytics Market Segmented By Component (Services, Software), By Verticals (BFSI, E-Commerce, Healthcare, IT & Telecom, Others), By Type (Business Analytics, CRM Analytics, Supply Chain Analytics, Risk Analytics, Location Analytics), By Organization Size (Large-Sized Companies, Mid-Sized Companies, Startups), By Region, Competition, Forecast, and Opportunities, 2029" provides valuable insights into the future growth potential of the India analytics market. The report aims to equip decision-makers with comprehensive market intelligence to facilitate informed investment decisions, identifying emerging trends, drivers, constraints, and opportunities in the India analytics landscape.

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