Grocery App is Very Profitable For Your Small Offline Business
What is a grocery app?
A grocery app is a mobile app that allows users to shop via the Internet and bring comfort for the customers to shop from their own homes. The groceries are then delivered to their residence without the user even having to step out. It is one of the modern and easiest ways to buy groceries that have been increased frequently from passing days.
How to Boost Your Profits with grocery app development?
Since Nov 2019, the whole world is witnessing the largest pandemic of the century. All the sectors and businesses are badly affected in different ways. This pandemic paved way for new business start-ups with a 100% online presence. This is because the online sector has become one of the most trusted and promising industries for businesses.
And due to this most people started preferring the online grocery delivery app development. There are many profits on the grocery app. Some of them are increasing new customers, good customer relationships, increasing sales, etc. This is a bigger opportunity for supermarket owners or businesses to reach out to potential buyers and customers and it is a growing need to make services available quickly, easily and with convenience. This is the current on-demand business all over the world.
During the pandemic, the need for online stores has increased at a massive rate, and frequently captured the general market of the customers i.e. The Grocery Market. This market has been the target market for businesses as the people are avoiding going out from their homes and want the things to get delivered at their place only.
The only business surviving and giving earning to most of the small and marginal business families is the grocery sector. For the survival of every person, there is a constant need for groceries and essential items. Due to the pandemic, there is a sudden boost in the demand for online or contactless grocery supply businesses or apps. The grocery sector is playing a remarkable role by making everything possible in digital and directing people to avoid stepping out in public places. By adding new rewarding offers, the grocery business is trying to find out more new methods to make online shopping fun. Daily many new online grocery apps like Amazon, Grofers, Instacart, Walmart Big basket are popping out.
Benefits to App-based Grocery stores:
In the era of the pandemic with 5G enabled technology, it has become crucial for e-commerce stores to invest in mobile app development solutions to deliver convenience to the users of buying products without leaving the comfort of their homes.
According to the survey, a smartphone user spends 90% of their internet time on mobile applications and the increasing number of mobile apps in the App store has led to the rise in time spent on mobile apps. In addition to this, mobile apps can help users to stay connected with your brand. Thus, grocery mobile app development have to focus on launching a mobile app for both leading devices, including Android and iOS.
The major benefits of developing a grocery app for your business are:
● 24×7 Availability: A mobile application makes your grocery brand available 24×7 and allows users to shop anytime, anywhere from all across the globe.
● Loyalty, Reward Points, Free membership, and Discounts: The most affectionate feature for the customer is to get good deals, best offers, and discounts which they usually don’t get on the physical store.
● More Choice and Comparisons: Grocery apps are efficient as they offer more choices of items to users and also offer features to compare multiple items in a single view. This help customers to analyze the items based on rates and quality and then put an order to purchase
● Better customer relationship: Apps enable the business to understand customers’ feedback, rating, and review that indeed helps in improving the services.
● Online Order Tracking: Gives more confidence to customers and also develops faith when grocery items are delivered within the stipulated timeframe.
● Payment Convenience: The simple payment option adds the flexibility of choosing between multiple payment options like cards, net banking, UPI, QR, and COD, etc.
The business model for Profit from Grocery App:
When it comes to making money from the grocery application, you can leverage these two business models as mentioned below:
Commission Fee: This monetizing model involves the implementation of different charges based on goods. The commission fees also depend upon which product is trending and are in high demand.
Service Charge: The online stores are generating revenue from the grocery app by charging nominal service fees for delivery below orders of X amount, making payment by Y method, etc.
Behavior tracking means tracking user response instances to deliver a better user experience. This gives users ease and lets them go to the instances which are such as what items the user last ordered, most searched items, shopping timing, shopping pattern of the user. E.g., if you are in Italy, then the app will recommend opting for Italian food items such as Pasta, , etc. In this way, the user is attracted to their tracking of the behavior which leads them to get magnetized with such implications.
Real-time analytics is the data analysis, as soon as the data gets available it helps you to monitor the activity of users, detect frauds, save costs, and increase the conversion rate and profits.
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the Loyalty programs help businesses to stay consistently engaged with the customers, which helps boost brand loyalty. There are several programs like Redeemable Coins, Vouchers, Memberships, physical gifts or gift cards, non-tangible rewards, etc.
In-App Calling (Consumer and Store Owner + Delivery Boy)
It is one of the significant features among all the models as there should be a feature of calling the delivery boy by both consumer and store owner within the app, just like in Uber, OLA, and others.
In-App Chating (Consumer and Store Owner + Delivery Boy)
This is similar to in-app calling, in which there was a call feature, there should be a chat feature by which the delivery boy can communicate with both the customer and store owner.
Phone number masking is a technology used to secure the customer’s privacy by connecting them with the delivery boy without exposing their real phone numbers.
In-app navigation, especially through Google Maps, helps the user to track his/her location quite easily for the delivery address and also helps the delivery boy to locate the destination.
Reviews & Ratings
Reviews & ratings help the business to know the customers’ feedback and also help the other customers to know the services of a store by its ratings.
If a customer wants to do the same order numerous times, then by re-ordering functionality, he/she can do the same order without the hassle of adding items again & again.
Customer Relationship Management allows the customers to get in connect directly. This integration can benefit your business by helping you centralize, optimize, and streamline your communication with customers and get a better knowledge of customers, increase segmentation and customer retention, and many other benefits.
Enterprise Resource Planning will plan for the best resources required for the sake of the business growth and allow them to integrate with higher and compatible planning. As your business grows larger, it becomes hard to manage all aspects of it properly. ERP integration helps you to streamline all your business processes and to monitor them.
Business Intelligence helps business owners to make better-informed decisions backed up with accurate data. It can include Artificial Intelligence or some other planning like processed planning in which there should be the strategic performance of the app. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.
Custom Dashboards provide a central location to every entity of your business to access, interact and analyze up-to-date information so they can make smarter, data-driven decisions. This will enable users to display a specific set of data points and metrics on one screen.
When the user is unable to identify a real product but wants to purchase from your app, then the AI-based visual search helps in this. Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches and gives desired results.
Voice Assistance or voice search gives the user flexibility to do shopping on just voice commands while doing other tasks simultaneously. In this way, users find ease and comfort to shop for any product.
There should be some unique ways to attract customers and online grocery delivery systems and grocery apps are growing rapidly in terms of popularity and revenue generation. With the advancement of technology, there should be changes in the trends of development and should exercise the new and different features which can lead to the growth and profitability of the business.
So, to boost your profits it requires time for every grocery business to have a mobile app to add new customers and retain existing online and offline customer bases. In a nutshell, more customer means more business which means more profit.