Essential Tips for Great UX Design

UX or User Experience is at the heart of product design. Such products could be mobile apps, websites or other such items. But some designers don't understand the importance of good UX. They need to realize if UX design clicks with the targeted audience, the product will prosper and grow.

The value of good UX design by UI UX design and development services is often identified in the details, but successful UX mostly begins with broad UX fundamentals. Before configuring the fine-tuning of a UX, there are more extensive considerations for approaching a project and ensuring an authentically pleasant experience for the user, whether online or in the physical world.

UX design basics include conducting research to understand customers and streamlining the user experience. At times, it can be good to take a step back and re-think complete concepts. Following are some tips to design UX for clients and customers:

Know your customers

A basic premise for UX design is to devote some time to know your clients and their customers. This is because it is tough to design an effective UX when you are not clear about the users. Also, you cannot assume that once you understand a particular service user, you understand them all. While dealing with every new client, you will be exposed to varied expectations and industry norms. This knowledge should be integrated while constructing a consistent platform and product.

Keep things simple

A problem that emerges with UX design is that things will be excessively complicated. Designers may work with familiar patterns, but such patterns may be excessive and may not work. An instant turn-off for clients and customers is when things are 'too much'. Too much is too bothersome, like in the case of the design of UX for custom mobile application development services.

When a user arrives at a page that is filled with distracting typography and chock full of various elements, it will lead to bouncing off of users, which is extremely undesirable. So, it is best to maintain things user-friendly. The main goal for a UX designer is to keep users focused on getting what they require on the website, and you should not distract from this goal.

Examples of simple UX design are as follows:

• Every page has a basic or specific purpose

• The aim of every page is clear to the customer without needing an explanation.

• Extra information goes to the web page's bottom.

Question everything

At times, poor UX is the result of tradition or convention more than anything else. Design is carried out in a specific way just because it has been done likewise in the past, and no one questioned whether UX can be done in a more pleasing, intuitive or efficient way. Great UX, at times, breaks such inertia.

For UX to be brilliant, the designer should look around and question, why? Much of this boils down to questioning why many things are done as per the industry's norm.

Think big

Designers love delving straight into the basics. However, great UX mostly emerges from looking at the big picture and exploring any scope for improvement. The perfect UX designers in the market go beyond incremental improvements to re-imagining the way of life of the complete industry.

Segregate various elements visually

Among the most crucial goals of UX designers is creating a visually unique page layout. This is a mode of maintaining an engaging user experience and a fluid user journey.

The following tips will help:

• The most crucial information on a page should be the most visually distinct. In the case of a blog, there should be clear-cut headlines followed by sub-headings.

• Users need to be sure of the location of tools on the website or mobile app. There should be clear and easy access to tools of navigation (at page top). Buttons for social media sharing are usually on the left, and auxiliary elements on the right. CTAs (Calls to Action) are at the bottom of the page.

• CTAs must be prominent and with clear descriptions.

• Colours have their specific roles - muted colours for the background, blue for text links, red for errors or alerts and CTAs with exclusive colours.

It is likely that you would have picked up lots of insights and ideas in your journey of carrying out many UX projects in the past. You may not have reviewed such projects most of the time. But you can benefit much from doing so. 

It is good to refresh past work and extract information that can help in current or future projects. You can create an excellent white paper based on a meta-analysis of multiple projects from the past that can help you with your projects or sell to other UX designers.

In sum, there is much scope for improvement, whatever the field, subject or industry. The above tips can help you get kick-started on improving your peak performance in UX design.