Boost Your Online Store's Visibility with an E-commerce SEO Audit

While having an eye-catching website is a fantastic place to start, increasing your online exposure requires more than just that. 'Organic' or 'natural' visitors are those who access your Website through searching on Google, Firefox, or Chrome; if you want your e-commerce store to be successful, you should concentrate on pulling them in. This is an essential tactic to improve the operation of your shop.

That's where an e-commerce SEO audit comes in. Through that, we can assess the health of the Website and identify what needs improvement to make it stand out.

In this article, we'll talk about web store reviews. You'll find out what they are, why they matter, and, most importantly, how to kick off an online shop SEO checklist—a handy guide to help you out.

What is an E-commerce SEO Audit?

An E-commerce SEO Audit is also called an E-commerce Site Audit; it is a detailed website health and performance review from the perspective of SEO. For example, we can know whether the search engine has indexed our pages or not, whether pages are loading quickly, or if there are any broken links on the Website. By conducting an audit, you can find areas for improvement and assess the strengths and weaknesses of your e-commerce website.

While SEO audits take a lot of effort, they are a worthwhile investment. Your store will always be successful if you complete them at least once a year. The revenue you'll get from high rankings is more than the time it takes to run an audit, providing long-term benefits for your business.

Why Is an SEO Audit for E-Commerce Important?

Why is doing an audit of an e-commerce site necessary? Everybody uses digital media to increase website exposure because, as we all know, we live in a highly competitive digital economy. This helps address the difficulties or areas that need improvement. Making your Website stand out is crucial.

Guide for an E-commerce Website Audit

We can implement the SEO audit through four stages. They are:

• Technical SEO Audit

• On-page SEO Audit

• Off-page SEO Audit

Technical SEO Audit:

Loading Speed and Website Performance: A website's loading speed is essential because, as we all know, first impressions matter. If the site lags, people won't be interested in continuing with it. Many free websites are available online to check website speed; you need to copy your URL and paste it into those tools, which will give you a detailed review of your e-commerce website's performance.

1. Mobile-friendliness: 

Most of the site visitors access it through mobile phones, so it is important to concentrate on it like a laptop. If your site can provide mobile friendliness, then it will give you the best user experience.

2. URL Structure: 

The URL should inform users what they will find on the page and also use relevant keywords that will assist the crawler in properly indexing the content.

3. 404 Errors: 

Broken Links are not good for the Website. They affect the performance of the Website, so it is important to fix them.

4. SSL Certificate: 

Security of a website affects the ranking factor. It will gain both the users and search engines, so it is important to make sure the site has an SSL certificate.

On-page SEO:

1. Meta Tags: 

Provide proper Meta tags like title, description, and heading with proper character limit including keywords on it. 

  Meta title: 60 characters.

  Meta description: 160 characters.

2. Image ALT Tags and Filename: 

Images are connected to e-commerce because when the user searches on the Website, images will pop up so if you add proper Alt text related to the e-commerce and filenames to improve accessibility and SEO.

3. Keyword Placement: 

You can't add more keywords into the content for ranking; it will become keyword stuffing so add keywords at the natural position in a limit.

4. Avoid Duplicate Content: 

During crawling, it is important that your content should not have duplicate content or plagiarism is then your Website won't rank properly.

5. Internal Linking: 

Create a logical and user-friendly internal linking structure. This helps to distribute authority to your Website.

Off-page SEO:

1. Backlink Analysis: 

Backlinks are important for analyzing the site's domain authority and credibility while crawling.

2. Increasing Authority: 

Linking your Website to a highly reputable and relevant Website will increase the Website's domain authority.

3. Spammy Backlinks: 

Don't submit your Website to spammy websites because it will affect and harm your SEO efforts.

4. Maintain a Healthy Backlink: 

The main aim of the off-page SEO audit is to ensure your backlink profile remains healthy. Checking the backlinks regularly and disowning the spamming backlinks will boost your SEO and online reputation.

5. Credibility Check: 

Link your site to high domain authority websites to increase the credibility of your website and help with search engine optimization. 

Now you know how to conduct an SEO audit and how it may help your e-commerce website become more competitive and customer-friendly by boosting organic traffic. Following the step-by-step guide, you can easily increase the number of organic visitors to your website. Remember, a well-optimized website that conducts regular SEO audits not only attracts more customers but also boosts sales.

In today's dynamic world, the scope of digital marketing is immense. To tap into this potential and become an expert in optimizing websites for search engines, consider joining Finprov Learning's SEO Specialist program. Through our comprehensive course, you'll learn what search engine optimization is and how it works, equipping you with the skills needed to excel in the ever-evolving field of digital marketing. Start your journey to become an SEO specialist today with Finprov Learning.