6 Simple Tips for Boosting Sales on Amazon Before Festival Sale 2021
As a retailer, it’s important to meet customers on their popular shopping channels and build strategies around your sales on those channels. In 2019, and in the years to come, that means being available to e-commerce consumers and especially consumers on Amazon.
As of 2016, e-commerce accounts for 50% of total sales growth and is expected to continue this growth until at least 2023. Perhaps the most important thing for a retailer to realize is that of all e-commerce sales each year, about half of those sales take place on Amazon. In 2018, 49.1% of all e-commerce sales took place on Amazon, with more than nine major e-commerce channels included.
This means that the main focus of advanced marketers should be to find out how they can increase sales on Amazon. The following guide offers nine simple tips for doing just that and compiling Amazon’s for-profit marketing strategy.
1. Be a Resource
If you want to increase your sales on Amazon, you need to differentiate your product from competitors, increase brand awareness, and attract your targeted customers. One way to do this is to use yourself and your product as a resource.
Online shoppers spend a lot of time researching before making a purchase decision. If your product provides consumers with the information they need, you will build your confidence in your product and eventually become the most successful seller on Amazon. Here are five steps you can take to begin the process of preparation for mediation.
Step 1: Consider the amount you can offer to others. Think about the information you have about the product and your industry that customers can benefit from knowing. Next, create content that educates your customers in those areas.
Step 2: Create a place to publish and share that value. Set up a blog on your website and start sharing your knowledge with weekly blog posts. The focus of this blog post should be on the answers to the questions your customers have about your industry or product.
Step 3: Start posting traffic to the content you are creating. To increase the number of people who see constructive blog posts, try using Facebook ads, point out useful keywords, and share your content with any other social media channels your users use regularly.
Step 4: Pick up email addresses and start maximizing leads through email marketing campaigns. Create tools and encourage people to provide their email addresses before or after reading your blog post. This way you can generate more leads and start an email marketing campaign to move those leads down your sales line.
Step 5: Enter a compulsive, call to action on each blog post or email. Direct readers to your product list and product page on Amazon by creating compelling messages why they should find you on Amazon and how.
2. Get Help From Instagramer
When consumers research a product, they often look for reviews from trusted sources such as social media promoters, industry leaders, and celebrities who use the product. In another survey of a large consumer group, 49% of respondents said that they took recommendations and advice from influencers when deciding which products to buy. That being said, another great way to increase your sales on Amazon is to connect and use the help of well-known influencers in your industry.
With more than 42 million fans, LeBron James is a major influence in the sportswear industry. Nike extends LeBron’s reputation and influence to reach a larger audience than they could have done on their own. However, not all influencers are as famous and accessible as LeBron James. Any business owner can contact the relevant stakeholders using one of the following three methods:
Option # 1: You can work with influencers using Amazon Associates or Amazon Influencer Programs.
Option # 2: You can contact hard workers and reach out to them manually via email and offer to pay them by creating and sharing sponsored content with your products. For tips on choosing the right impact for your product and working with them, check out this guide.
Option # 3: You can connect with influencers with various social networks using influential network tools such as Shoutcart, Grapevine, or FameBit.
3. Try a Sponsored Product Campaign
Like many other channels, you can find more success on Amazon if you are willing to pay to play. Creating sponsored product ads on Amazon can help make your product more visible than your competitors. Here’s how it works:
You choose the products you want to advertise, how much you intend to spend per click on each ad, and any keywords you would like to link to your product.
Amazon will create ads from the most visible areas like the first page of shopper search results or at the bottom of the product details page.
Wilson Sporting Goods, for example, paid for the ad to appear at the top of the search results page for anyone looking for ‘basketball shoes.’
For more information on how to get started, see this CPC Strategy guide. The guide contains information on the various types of sponsored product campaigns you can use with Amazon and tips on how to ensure you get your money from them.
4. Need More Reviews
Getting more positive reviews from your customers and making those updates visible to consumers is probably a great way to build trust in your product and by increasing sales on Amazon. To achieve this, you need a strategy to get more customers to leave authentic and useful updates on your product listing pages.
If you try to influence the tone of the review too much, the updates will appear disrespectful. It is best if you try to get a high volume of updates so that potential buyers get a complete and accurate picture of your offerings.
5. Optimize for Search
Getting your products displayed next to a shopper search result can be an important leg up to your competition. Finding out how to grow your Amazon search engine product list is then critical to increasing your sales on Amazon.
When it comes to Amazon, and doing a good search, you can learn a lot. The following blog posts are great places to start learning about expanding your Amazon listing:
How to Use Your Amazon Product List from Sellbrite
Complete Guide for Amazon SEO and higher rankings from Sellics
Final Guide to Amazon SEO & Cracking the A9 Algorithm from CPC Strategy
Amazon SEO Guide: The Ultimate Amazon SEO Resource from SellerApp
Once you’ve spent some time learning about the effectiveness of Amazon search, start updating some of your product listings with relevant keywords and SEO features. Write performance before you make a change – you want to be able to track your progress and success along the way.
6. Leverage Video
In addition to reaching customers through multiple channels, it is also important to reach out to them through a variety of means of communication. Adding your written content to video content, for example, is a great way to increase sales on Amazon. When you use video effectively, it helps your brand stand out, build personal relationships with customers, and also lead to increased sales. One study of e-commerce marketers found that using product videos increased online store sales by 144%.
The following types of videos are very helpful in helping e-commerce companies grow their list:
1. Product Promotion Videos: Highlight a specific product and its features.
2. Production Videos: Show how your products are made.
3. Customer News Videos: Include a film of customer testimonials or case studies.
4. Product Storytelling Videos: Talk to the company’s founder or employees.
5. Educational Videos: Show customers how to use the product or how to fix most of their problems.
6. Live Videos: Allow customers to participate in the event in real time instead of watching backwards.