The Rising Popularity of Organic Lamb Market
There is a growing trend where people try to live a healthier life by minding what they eat which drives the growth of the organic lamb market.
There is a growing trend where people try to live a healthier life by minding what they eat which drives the growth of the organic lamb market.
So, what makes organic lamb different to conventional lamb? Basically, both of the lambs are grass-fed. However, conventional lambs have been on pasture to eat grass which can be chemically treated at any time. Since lambs are what they eat, this chemical compound also can go to your digestive system once you consume the lamb meat.
On the other hand, organic lamb is fed on grasses that are not chemically treated. There are also no hormones, GMO feed, or grains, thus making this lamb is very natural without any chemical interference.
Hormones, antibiotics, and other chemicals will make the conventional lambs become fatter in order to make them grow quickly and bigger in mass production. The practice of plumping or adding water is also common in non-organic meat, in which you will notice that the meat will shrink when it is cooked and there is water coming out of the meat. Some non-organic meat is also added with salt to improve its flavor, which can have negative impacts on the human body if consumed in the long term.
Many people are becoming more aware of this issue, thus organic lamb market is seeing an increase, in which a research firm GMI Research expected the organic lamb market to grow at higher CAGR from 2020 to 2027.
The Drivers
These are factors that propel the growth of the organic lamb market.
- Popularity of organic food products
Organic food products offer many health benefits. It has a higher nutritional value and less cholesterol. Without chemical substances, organic food products can be a healthier choice.
- The change in the consumption pattern
There also has been a change in the consumption pattern towards high value food items like livestock products. The inclination towards a more superior lifestyle and the emerging trend of healthy eating contribute to this changing pattern.
- The increasing disposable income
The increasing disposable income among households allows them to choose healthier, yet more expensive, food products. Despite its expensive price, organic food products become more affordable since household purchasing power is increasing.
- The rising awareness of animal welfare and natural resources
There is a new eco dieting trend that concerns animal welfare and environmental sustainability. Injecting hormones and other chemicals into an animal’s body is seen as inhumane, while spraying pesticides and fertilizers to the grass can also contribute to air pollution and contamination.
Organic lamb does not involve any hormones, pesticides, fertilizers, or other chemical components, thus becomes the preference for people who are aware of this issue.
In spite of its positive growth, there are some challenges that might hinder the development of this market. The cost to produce organic lamb can be high and the price can be expensive for some consumers. There also can be limited availability among the end-users. A stringent regulation can be another challenge, since producers need to comply with government standards which sometimes require certification
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